検索キーワード： 著者 "Bob Knight" すべてのカテゴリー

Every leader recognizes the importance of an effective communication strategy. But, how do you consistently succeed in telling the story of your brand or organization? It takes a model and a guidebook written by three authors who have spent decades learning the art and science of creating powerful stories for some of the world's best marketing organizations.

Bob and Gail Knight arrived in Tallahassee in the 1970s from different places and with different goals. Individually, they were ready for success. But they didn’t find greatness until they met each other and became "married to it". Their heartfelt, professional, and hilariously irreverent story is a must-listen for anyone interested in business, marriage, entrepreneurship, and balancing a healthy family life, both in business and at home.

Norman Vincent Peale’s The Power of Positive Thinking, a classic best seller, has inspired an optimistic perspective for millions of Americans. Now, in an inspirational and entertaining rebuttal, the legendary basketball coach Bob Knight explains why "negative thinking" will actually produce more positive results, in sports and in daily life. Coach Knight, the second-winningest coach in NCAA history with 902 victories, explains that victory is often attained by the team that makes the fewest mistakes. His coaching philosophy was to instill discipline by "preparing to win" rather than hoping to win.