検索キーワード： 著者 "EksAyn Aaron Anderson" すべてのカテゴリー

Anyone can approach an organization; not everyone can get in. The first step in business-to-business sales is getting in the door. It doesn't matter if you have the greatest product or the most dynamic presentation if you can't get in front of the decision maker. That decision maker is often highly guarded by a savvy gatekeeper who screens out sales calls--leaving even talented, experienced salespeople frustrated by their inability to get access to the right people. The experience of selling to a business isn't limited to salespeople. At some point, many people find the need to approach an organization, whether it is selling an idea or service, for fundraising needs, or even just selling personal credentials in an interview or audition.

Principles govern the consequences of our choices.So let's figure out what they are.Especially when it comes to very important things like our relationships.We have two choices when we encounter a principle:1) align with it; or,2) ignore it to our peril.Take the principle of gravity:we can align with it and build a hydroelectric dam, start a skydiving company, or build a ski resort–orWe can ignore it to our peril and fall off a cliff.Gravity doesn’t change.Our respect and alignment (or not) with the principle is the only thing that changes.Principles govern relationships, too.They, like ...