検索キーワード： 著者 "IT World Canada" すべてのカテゴリー

A bi-weekly podcast that explores the evolving MarTech scene through in-depth interviews with top analysts and marketing practitioners. Hosted by ITWC’s CMO, Fawn Annan and supported by global IT intelligence leader IDC, each fast-paced, forward-looking 40-minute podcast challenges top marketing leaders to share their perspective on issues ranging from AI-powered analytics to account based marketing strategies. Every podcast will explore how our guests will drive customer experience and value in marketing over the next decade.

Technologists are by nature problem-solvers. Unfortunately, some problems aren't easily solved. Other challenges are more abstract and multi-tiered: How do we make better products? How do we build a more resilient organization? How do we prepare for the future? ITWC's video series "All Hands on Tech" is made for technologists who want to do better, be better, and build better. Whether you're a developer, an administrator, a cloud practitioner, an AI/ML engineer, or a tech enthusiast, "All Hands on Tech" is for you. Join ITWC's Mat Pancha as he goes hands-on with the latest tech gadgets and ...

Attracting and acquiring new clients is a challenging endeavor with a lot of moving parts, often with opposing interests. Some of the best answers are found outside the usual sales discussion. There is much we can learn about selling and marketing if we apply a different set of filters. That's our goal with Sales Scrum: to introduce a variety of voices and practices from many disciplines to bring creative solutions to complex issues. Drawing on their experience, our guests focus on specific things you can do to change how you engage and work with your clients.