検索キーワード： 著者 "Marcus Collins" すべてのカテゴリー

Subculture drives pop culture. But how? Join University of Michigan’s Clinical Assistant Professor of Marketing and W+K Head of Strategy, Dr. Marcus Collins alongside Reddit’s Global Brand Ambassador, Will Cady as they identify and explore the subcultures fueling today’s hottest trends. Acting as your personal cultural anthropologists, they’ll identify the characters behind various subcultures and uncover the nuances, symbols, and systems that guide these communities. Curiosity: meet understanding. Produced by Stefan J. Puente & Wieden+Kennedy NY Original Composition by John Paul ...

We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behaviour. To effectively engage with communities we first need to think hard about what we will contribute to those communities and how we align with their core values.

In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how listeners can do the same