検索キーワード： 著者 "Neil Verma" すべてのカテゴリー

In Checkout: The eCommerce Branding Book, Neil Verma, a former corporate brand executive and ecommerce entrepreneur, introduces the 7C Method, an end-to-end brand strategy designed specifically for ecommerce. The result of an exhaustive study of the top 100 ecommerce brands blended with blue-chip brand secrets, it's the only branding book of its kind. And the 7Cs aren't another growth hack: This is a holistic brand strategy that eliminates guesswork, optimizes resources, and gives you back.

eCommerce is evolving. It’s past the tactics, shiny objects, and the latest social/marketplace hacks. Sure some work for sometime, but what works every time is an overall brand play. Neil uncovers branding that starts at the Core of the company - where you end with Logos and not start, where you follow a structured method and not second guess and where you achieve profitability and not just revenue. Ask Casper, Warby Parker or Allbirds. Subscribe now and shift from being a product hustler to an Iconic Brand Master.