検索キーワード： 著者 "Reid Hoffman - foreword" すべてのカテゴリー

What entrepreneur or founder doesn't aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the start-ups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water.

A new model is being pioneered by geeks; a radical new mindset that has shifted the paradigm entirely on what a business can – and should – be. They do not follow the rules of the Industrial era, with their hierarchies and bureaucratic ways of thinking. They do not follow the principles preached in business schools since the dawn of time. They have all dedicated themselves to approaching business as a geek would: through trial and error, egalitarianism, evidence and stress-testing ideas in a group setting – rather than relying on the boss’s instincts.

Random House presents the audiobook edition of The Meaning Revolution, written and read by Fred Kofman, with a foreword by Reid Hoffman read by Arthur Morey. Forget the standard practices of leadership taught in business school - all about compensation, command and control. This is a new model for how to inspire - through purpose, principle and people. The Meaning Revolution is Fred Kofman's call to arms for anyone who has ever felt unengaged at work and offers actionable advice for how we can all find more meaning and dignity whatever we do.

Fred Kofman's approach to leadership has little to do with the standard practices taught in business school and traditional books. Bringing together economics and business theroy, communications and conflict resolution, family counseling and mindfulness mediation, Kofman argues in The Meaning Revolution that our most deep-seated, unspoken and universal anxiety stems from our fear that our life is being wasted - that the end of life will overtake us when our song is still unsung. Material incentives - salary and benefits - account for perhaps 15% of employees' motivation at work.