検索キーワード： 著者 "Rich Leigh" すべてのカテゴリー

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping start-up owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR and grant listeners insight into why these myths have endured in spite of clearly demonstrable evidence to the contrary.

Your starting line doesn't have to define you.My upbringing wasn't great.But I remember thinking - I have to, and I CAN - break the cycle. That single thought changed my life.At 17, I dropped out of school. At 18, I became a father for the first time, and left the violence and chaos of my family council house without a penny to my name, determined to rewrite my story.By 30, I was a successful PR agency owner with a #1 best-selling book. We were working with some of the UK’s leading brands, entrepreneurs and celebrities.Using that influence, I helped to raise more than a million pounds for ...