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Peter Caswell is a fictional character in an all-too-real situation. He has just received the news that his days are numbered. Of course for each of us, our days are numbered - but we don t know the number. Peter does. His number is 365, give or take a few. And he's decided to make the most of them for the future security of his family. This is how he finds himself on a cruise ship with some of the most successful multilevel marketers in the world.

It's a rainy Seattle morning and account executive Steven Traynor is on his way to the most important business meeting of his life. But as the elevator ascends toward the client's office on the 14th floor of the Fearn Tower office building, Steven's life is about to change forever.

Fenton and Waltz, authors of the best-selling book, Go for No! and Ray Higdon, founder of one of the fastest growing network marketing training companies today, have teamed up to create the perfect companion to the original Go for No! book. This book takes a journey through go for no philosophies and strategies and expands them into greater detail while applying Ray Higdon's expertise on each subject.

Richard Fenton and Andrea Waltz have been encouraging, coaching, and teaching people to intentionally go for no to get to “yes” for over two decades. Finally, in this long-awaited follow-up to their ground-breaking first book, they examine exactly what should happen when it comes to hearing “no” in sales.