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As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

While serving with the Peace Corps in Swaziland, Thomas Cowan encountered the work of Rudolf Steiner and Weston A. Price - two men whose ideas would fascinate and challenge him for decades to come. Both drawn to the art of healing and repelled by the way medicine was - and continues to be - practiced in the United States, Cowan returned from Swaziland, went to medical school, and established a practice.

Alexander von Humboldt (1769-1859) was an intrepid explorer and the most famous scientist of his age. His restless life was packed with adventure and discovery, whether climbing the highest volcanoes in the world or racing through anthrax-infested Siberia. He came up with a radical vision of nature, that it was a complex and interconnected global force and did not exist for man's use alone. Ironically, his ideas have become so accepted and widespread that he has been nearly forgotten.

Jack Taggart, an undercover Mountie, lives in a world where the good guys and the bad guys change places in a heartbeat. Taggart is very good at what he does. Too good to be playing by the rules. The brass decide to assign a new partner to spy on him.Taggart's new partner discovers a society dependent upon unwritten rules. To break these rules is to lose respect. To lose respect is to lose one's life. Loose Ends is terrifying. It is a tale of violence, corruption, and retribution, but it is also a story of honour and respect.

In the Vietnam War, American "rough riders" drove trucks through hostile territory delivering supplies, equipment, ammunition, weapons, fuel, and reinforcements to troops fighting on the war's ever-shifting front lines. But, all too often, the convoys themselves became the front lines. Frank McAdams, a Marine Corps lieutenant, learned that the hard way during a tour of duty that began right after the 1968 Tet Offensive and the siege at Khe Sanh.

Worthless, Impossible, and Stupid is about how enterprising individuals see hidden value in situations where others do not, use that perception to develop products and services that people initially don't think they want, and ultimately go on to realize extraordinary value for themselves, their customers, and society as a whole. Amazingly, this process repeats itself in one form or another countless times a day all over the world.

We've examined the ideas, insights, and best practices from the past year of Harvard Business Review to bring you the latest, most significant thinking driving business today. With authors from Marcus Buckingham to Herminia Ibarra and company examples from Google to Deloitte, this volume brings the most current and important management conversations to your fingertips.

Empire of the Summer Moon spans two astonishing stories. The first traces the rise and fall of the Comanches, the most powerful Indian tribe in American history. The second entails one of the most remarkable narratives ever to come out of the Old West: the epic saga of the pioneer woman Cynthia Ann Parker and her mixed-blood son, Quanah, who became the last and greatest chief of the Comanches.

How does the brain generate a conscious thought? And why does so much of our knowledge remain unconscious? Thanks to clever psychological and brain-imaging experiments, scientists are closer to cracking this mystery than ever before. In this lively book, Stanislas Dehaene describes the pioneering work his lab and the labs of other cognitive neuroscientists worldwide have accomplished in defining, testing, and explaining the brain events behind a conscious state.

A comprehensive history of the people and cases that have changed history, this is the definitive account of the nation's highest court.

A sharp and illuminating history of one of capitalism's longest-running tensions - the conflicts of interest among public-company directors, managers, and shareholders - told through entertaining case studies and original letters from some of our most legendary and controversial investors and activists.

God's Battalions has descriptive copy which is not yet available from the Publisher.

The survivors call it the Molting. It spread across the planet faster than anyone could anticipate, turning people into bloodthirsty creatures, abominations of nature. Now, Molters swarm every landscape, hunting the few remaining humans. Former army grunt Jonah Browne helps his family survive the only way they know how: hunting down what hunts them from their secluded cabin in the remote German Mountains. It’s only a matter of time before the cabin is overrun.

Includes books one through four in the AL:ICE series: AL:ICE, AL:ICE-9, AL:ICE: Resurrection, and AL:ICE: Space War.

The ability to make sound and timely decisions is the mark of a good leader. But when leaders with otherwise strong track records suddenly begin making poor decisions - as seen in the recent corporate scandals that rocked the business world - the impact can be widespread. In The Stress Effect, leadership expert Henry L. Thompson argues that stress is often the real culprit behind this leadership failure.

A weekend service call changes the life of Doc Anderson forever. Johnny, the surprisingly wealthy energy whiz-kid, introduces Doc to a compelling new investment theme - following the rise of a new spending class. As they set course on a fact-filled adventure, Doc’s eyes are opened to the impact that billions of new consumers will have on our environment and how their increased participation in our fast-changing world will figure into the economy of the future.

The art of argument. It's mysterious and powerful. It's the art of having things go your way. But also it's the art of getting out of your own way. It's having The Moves. But it's also about having The Touch. Arguing. There's the rough and tumble of the norm, the amateur's game. Then there's the pro's game - always knowing what to say, how to say it, and when to say it. Winning arguments without quarreling, squabbling, tussling, wrangling, bickering, raising your voice, losing your cool, or coming to blows.

After a devastating galactic war, disgraced veteran Ralston Muck ekes out a living as a bouncer at Last Stop Station’s premier nightclub, A Curtain of Stars. Night after night he listens to the club’s star performer, Siren, sing her memories and ease some of his aching loss. But when Siren goes missing, Muck finds himself drawn into a world of dirty cops, drug lords, and conspiracies that trace back to the war itself.

Former army grunt Jonah Browne was vacationing in Germany years ago, when the Molting began. Today, he’s a man tempered by his determination to keep his family safe from Molters, spending every waking moment defending against the bloodthirsty creatures. But now, a new threat lurks near the cabin. A community perseveres in those same German mountains.