検索キーワード： ナレーター "Des Yankson" すべてのカテゴリー

Starting a business isn't easy. In fact, it can be scary, exhausting and demoralising. When it finally takes off, even though you're fulfilling a lifelong dream, it can be a struggle to keep up with the rest of your life. How can you cope with the inevitable stresses and strains along the way? In The Business Survival Kit, serial entrepreneurs Byron Cole and Bianca Miller-Cole prepare you for the ride of your life.

What stops you from winning and performing at your best? Your ego. Your ego ensures you get in the way of yourself when you're doing something important: whether you're preparing for school exams, taking your driving test, playing a sport, speaking in public or making a business presentation. Whatever you do, your ego is sure to interfere with your performance. We all have egos: it's our natural defence system which is triggered when we experience strong emotions, such as anxiety and fear.

Remember when talking about money was taboo? Times have changed and in our times, with so many radical and disruptive changes to the economy, the role of the entrepreneur now embedded at the centre of so much societal and technological change, and digital currencies changing the way we think about exchange, money has become a vital, insistent of conversation for everyone. All of us acknowledge it matters desperately; yet so few of us really understand it. There must be a better way and a better place to go to for this insight and here we have it.