検索キーワード： ナレーター "Keith Nobbs" すべてのカテゴリー

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

He really just likes to liven things up at school -- and he's always had plenty of great ideas. When Nick learns some interesting information about how words are created, suddenly he's got the inspiration for his best plan ever: the frindle. Who says a pen has to be called a pen? Why not call it a frindle? Things begin innocently enough as Nick gets his friends to use the new word. Then other people in town start saying frindle. Soon the school is in an uproar, and Nick has become a local hero.

From the author of New York Times best sellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?

A bag of chips. That's all 16-year-old Rashad is looking for at the corner bodega. What he finds instead is a fist-happy cop, Paul Galluzzo, who mistakes Rashad for a shoplifter, mistakes Rashad's pleadings that he's stolen nothing for belligerence, mistakes Rashad's resistance to leave the bodega as resisting arrest, mistakes Rashad's every flinch at every punch the cop throws as further resistance and refusal to STAY STILL as ordered.

Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst.

Ty has always known that the ocean is a dangerous place. Every time he swims beyond the borders of his family's subsea farm, he's prepared to face all manner of aquatic predators-sharks, squid, killer whales. What Ty isn't prepared to find in the deep is an entire township chained to a sunken submarine, its inhabitants condemned to an icy underwater grave. It's only the first clue to a mystery that has claimed hundreds of lives and stands to claim two more....

New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.

In Eating the Dinosaur, Klosterman is more entertaining and incisive than ever. Whether he's dissecting the boredom of voyeurism, the reason why music fan's inevitably hate their favorite band's latest album, or why we love watching can't-miss superstars fail spectacularly, Klosterman remains obsessed with the relationship between expectation, reality, and living history. It's amateur anthropology for the present tense, and sometimes it's incredibly funny.

A boy and his elephant escape into the jungle when the Viet Cong attack his village immediately after the Vietnam war.

Somewhere in North Dakota, there is a town called Owl that isn't there. Disco is over, but punk never happened. They don't have cable. They don't really have pop culture, unless you count grain prices and alcoholism. People work hard and then they die. They hate the government and impregnate teenage girls. But that's not nearly as awful as it sounds; in fact, sometimes it's perfect.

A bag of chips. That's all 16-year-old Rashad is looking for. What he finds instead is a fist-happy cop, Paul, who mistakes Rashad for a shoplifter, mistakes Rashad's pleadings that he's stolen nothing for belligerence, mistakes Rashad's every flinch at every punch the cop throws as further resistance and refusal to stay still as ordered. But how can you stay still when someone is pounding your face into the pavement?

Alton Barnes loves maps. He's loved them ever since he was little, and not just for the geography. Because maps contain more information than just locations, and that's why he likes to draw maps as well as read them. Regular "point A to point B" ones, sure, but also maps that explain a whole lot more - like what he really thinks about his friends. And teachers. Even the principal. So when Alton's maps are stolen from his locker, there's serious trouble on the horizon - and he'll need some mad cartographic skills to escape it.

There's a place beyond this world, beyond the land of the living, where ghosts go to write their unfinished stories - stories that ended too soon. It's a place for unexplained phenomena: mysteries that have never been solved, spirits that have never been laid to rest. And there's only one way in or out. It's called the Library, and you can get there with a special key. But beware! Don't start a story you can't finish. Because in this library, the stories you can't finish just might finish you.

Alice Mayfair, 12 years old, slips through the world unseen and unnoticed. Ignored by her family and shipped off to her eighth boarding school, Alice would like a friend. And when she rescues Millie Maximus from drowning in a lake one day, she finds one. But Millie is a Bigfoot, part of a clan who dwells deep in the woods. Most Bigfoots believe that people - NoFurs, as they call them - are dangerous, yet Millie is fascinated with the NoFur world. She is convinced that humans will appreciate all the things about her that her Bigfoot tribe does not.

From number one New York Times best seller Mike Lupica! Nick Crandall feels like he doesn't belong anywhere. He doesn't fit in with his new foster parents. They don't know the first thing about sports - and he's not exactly the model student they want him to be. It's only a matter of time until they realize he's not the right kid for them. And Nick certainly doesn't belong playing varsity baseball. He's only twelve years old! His teammates want a catcher their own age. But Nick needs to prove that he belongs - to his parents, to his team, and to himself.

There's nothing eight-year-old twins Zach and Zoe Walker love more than playing sports and solving mysteries. And when those two worlds collide...well, it doesn't get any better than that. In the opening installments of the Zach and Zoe Mysteries, best-selling author Mike Lupica begins a series for a new and younger audience, introducing listeners to a sports-loving detective duo who can swing for the fences and catch the culprit in one fell swoop.

Ted Hammond loves a good mystery, and in the spring of his fifth-grade year, he's working on a big one. How can his school in the little town of Plattsford stay open next year if there are going to be only five students? Out here on the Great Plains, in western Nebraska, everyone understands that if you lose the school, you lose the town.

The ocean rose, swallowing up the lowlands. Earthquakes shattered the continents, toppling entire regions into the rising water. Now, humans live packed into stack cities. The only ones with any space of their own are those who live on the ocean floor, the Dark Life. Ty has spent his whole life living deep undersea, helping his family farm the ocean floor.

The Keepers of the School - known to their friends as Ben, Jill, and Robert - have one last chance to save their school before it’s torn down to make room for a seaside amusement park. But their nemeses, Janitors Lyman and Wally, are just as determined to keep the kids out of the way and the demolition on schedule. One way or the other, this battle is about to come to a head. When all is said and done, will the school still be standing? Or will everything the Keepers have fought for be destroyed?

Jack Callahan is the star of his baseball team and sixth grade is supposed to be his year. Undefeated season. Records shattered. Little League World Series. The works. That is, until he up and quits. Jack's best friend Gus can't understand how Jack could leave a game that means more to them than anything else. But Jack is done. It's a year of change.