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In this audiobook, Dr Tony Alessandra covers the 5 negative flexibility traits. Flexibility is your willingness to engage in a range of behaviors not necessarily characteristic of your usual ways of behaving in order to be more effective in a situation or in a relationship.

Dr. Tony Alessandra interviews Phil Wexler on the quest for excellence. Phil Wexler discusses prescriptions for achieving customer service excellence. He differentiates between being an operations-driven company versus a customer-driven company. Phil also proposes creating demanding and complaining customers and the benefits of doing so. You need to set high expectations for your customers so that when they shop your competition, the competition pales by comparison to your company.

This program identifies the key elements of a first impression, and offers some skill-building tips on how to maximize yours. Topics covered include the five different aspects of who you are - your "Image Rainbow" - and how they impact your image, as well as how to jumpstart your way to a better overall image.

The Platinum Rule is Dr. Tony Alessandra’s system for achieving instant rapport and chemistry with almost anyone. It teaches you how to "read" people by their words and actions in order to determine their behavioral style. Then you learn how to adapt your behavioral style to meet them halfway. The result is an unmistakable and unbreakable bond based on 39+ years of Dr. Alessandra’s behavioral research in the area of human relationships.

What is the cost of losing a customer? In today's competitive environment, it is a cost no business can afford. It costs you up to 4 times more to get a new customer than it does to retain an existing one. However, That does not even take into account the fact that an unhappy customer will tell an average of 20 customers about their bad experiences, while a satisfied customer will only tell 10 people about their good experiences. This means you have to make twice as many customers happy as unhappy ...

Charisma is not based on genetics, I.Q., social position, or luck. Charisma is a skill - one of the most valuable skills in the world that you can learn and master with the right information and tools delivered by Dr. Tony Alessandra in this program.

Dr. Tony Alessandra interviews Lillie Brock on Change Management. Do you manage the changes in your life or do they manage you? What is the secret to getting through life's difficult changes? Lillie covers these questions. She also discusses how and why it's important to create a positive mental outcome of how you would like to see change happen so that it becomes easier to achieve that outcome.

Turn your customers into business apostles who "preach the gospel" according to your company. Dr. Alessandra focuses on how everyone in your organization can become more customer-driven and less operations-driven; how to turn moments of misery into moments of magic for your customers; and how to create customer intimacy, customer retention, and customer satisfaction, which leads to customer loyalty.

Dr. Tony Alessandra interviews Chuck Reaves on Price Objections. What would it be worth to you to never hear the price objection again? Chuck says that the person most guilty of bringing up the price objection is the salesperson because the salesperson feels that price is the obstacle to making the sale. To get around price objections, find out what the customer really needs - what are the customer’s buying criteria? Chuck tells us to discover what is the customer really trying to accomplish and what are their trade-offs.

Ron covers the top three of the 12 principles for small business success - the attitude of the business owner, building the right strategy, and having discipline. He says that the single biggest mistake small business owners make is that they focus on the numbers rather than the activities and behaviors. Small business owners must convey the "big picture" to their employees to get them all excited and moving toward the goals of the small business owner.

In this interview, Tony and Mark discuss the very important topic of leadership. Mark describes the difference between "management" and "leadership" and the difference between "organizational leadership" and "personal leadership". Mark discusses his six key tips to becoming a better leader, both professionally and personally.

Joe explains that successful failures do what others want them to do rather than what they really want to do, because of their high need for social acceptance. He covers career builders versus career busters. Joe also says that to move to the top 3%, we must study the masters and use them as role models.

Dr. Alessandra teaches you six easy steps help you increase your sales, get more referrals, and earn higher commissions. It contains strategies and techniques that ensure you team up with your prospects.

Tony Parinello covers how to get around getting rejected by gatekeepers by working WITH gatekeepers. He also discusses how to get appointments with the right people at the top - the very important top officers - who are the ultimate decision makers.

Goals, when earnestly pursued, give people reasons to do some things and to avoid other things. This program shows you how to identify your goals and map out the steps that will help you achieve them.

Your ability to understand nonverbal communications is apparently not related to IQ, the ability to take tests, or the grades one makes in school. Practice tends to improve the ability to understand body language. People tested for body language comprehension generally score higher on second and subsequent tests than on their first tries.

This program covers the five positive versatility traits of being resilient, having vision, being attentive, being competent, and knowing how to self-correct. Versatility is your ability to engage in a range of behaviors, not necessarily characteristic of your usual ways of behaving, in order to be more effective in a situation or in a relationship.

If customer-driven service isn't already one of your organization's goals, it should be. In this program, Tony Alessandra, an expert on building business relationships, outlines some sure-fire strategies for consistently "wowing" your customers. You'll learn how to identify and exceed their expectations, build long-term relationships, and create what Alessandra calls "moments of magic."

In this audiobook, Dr. Tony Alessandra covers the 5 positive flexibility traits. Flexibility is your willingness to engage in a range of behaviors not necessarily characteristic of your usual ways of behaving in order to be more effective in a situation or in a relationship.

Dr. Tony Alessandra interviews Noah St. John on permission to succeed.