Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Fourth graders George Beard and Harold Hutchins are a couple of class clowns. The only thing they enjoy more than playing practical jokes is creating their own comic books. And together they’ve created the greatest superhero in the history of their elementary school: Captain Underpants! His true identity is SO secret, even HE doesn’t know who he is!

Words. We use them all the time, every day, mostly without giving them much thought at all. We take for granted that they’re here at our disposal whenever we need them. But if you’ve ever wished you could communicate more effectively, words are the place to start. It’s incumbent upon you to choose the best words to accomplish your goals, because how you choose to communicate influences—well, everything! The power of communication shapes our professional goals, our relationships, and our lives—so the words we choose to use carry a great deal of power.

There was a time, not too long ago, when talking openly about race was considered in poor taste. If you had good manners, you just didn’t talk about politics, religion, or race—not with your family or friends, and certainly not with your coworkers. Even now, many people feel the topic of race is better left alone. Professor Anita Foeman understands those worries. In How to Talk about Race, she addresses those specific concerns and others, giving common-sense guidance and step-by-step instructions you can employ to develop safe and productive dialogue about race.

While intensely attentive to its own tradition, Japanese literature has also embraced the outside world, particularly the influence of China. Beyond this, Japan boasts a powerful literary culture, made up of cultivated reading publics, both aristocratic and bourgeois, literary salons, specialized presses, authoritative judges of talent who cultivated and celebrated particular writers and styles, and a canon consisting of classics. This Very Short Introduction traces the rich history of Japanese literature from its beginnings over a millennium ago to the present day.