なぜ、あなたの会社のDXはうまくいかないのか? シリコンバレーに学ぶDX戦略の最先端。自社のDXを成功させたい経営者とリーダー必読の一冊!

昨今話題の「DX」（デジタルトランスフォーメーション）。しかし、「具体的に何をやったらいいのかわからない」「IT化と何が違うの？」と、いまだ十分に理解できていない人が多いのが現実だ。

In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.

●DXの本質はデジタル技術と合理的なマネジメントの融合●実践する上で不可欠なのはGAFAな働き方サブスクリプションサービスの立ち上げ、

This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Peter Drucker, the most influential and widely-read thinker and writer on modern organizations, gives us a superbly practical book that explains what established businesses, public service institutions, and new ventures have to know, have to learn, and have to do in today's economy and marketplace.

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Finally, we are learning that simplicity equals sanity. We’re rebelling against technology that’s too complicated, DVD players with too many menus, and software accompanied by 75-megabyte “read me” manuals. The iPod’s clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that’s simple and easy to use, but also does all the complex things we might ever want it to do.

無料で今すぐできて失敗しない。仕事はもっと楽になる！「ITは苦手」「昔からのやり方で稼ぐ」そんなことは言っていられない世界になってしまったのです。

「ChatGPT」（チャットジーピーティー）は⽂章⽣成AIです。⼈間が⼊⼒した質問に答える形で⽂章を返してくるので「対話型AI」とも呼ばれています。