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  • The Outcomes Era Is Dead. Long Live The Quality Era

    The Outcomes Era Is Dead. Long Live The Quality Era
    2025/04/29

    Emet Advisory’s Erez Levin explains why the digital ad industry should transact on media quality signals like attention instead of optimizing to outcomes, conversions and flawed attribution models. The former Googler also weighs in on the ruling that Google operates an ad tech monopoly and reacts to the company’s latest cookie pivot.
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