Looking to fill your coaching client pipeline?

• 👉 ⁠Schedule a strategy call here⁠ 👈

We help coaching organizations build simple, repeatable lead gen systems that drive results — without burning you out.

Overview:

In today’s episode of Booked Solid: Lead Gen for Coaches, I’m joined by Christine Gallagher. She's a longtime coach for coaches, consultants, and service providers who are ready to move beyond trading time for money.

Christine started out as a social media consultant in the early days of the social media platform boom. Since then, she’s built a business helping others document and scale their expertise into leveraged offers that actually fit how they want to work.

In this episode, Christine breaks down what she calls a signature system. A proprietary framework for how you get clients results. We dig into why building one unlocks everything downstream in your business, from sales and marketing to fulfillment and upsells. We also talk about how the coaching market has changed since 2009, why the bro-funnel era is over, and what coaches can do now to stand out.

If you’re at the point in your business where you’ve delivered results and want to turn that into a repeatable system, this one’s for you.

Christine’s resources:

• Christine’s website

• Connect with Christine on LinkedIn

We also cover:

• Why a signature system becomes the backbone of your entire business

• The difference between leveraged offers and one-size-fits-all programs

• How to avoid building a business you secretly resent

• Why narrowing your niche is the best way to stand out in today’s crowded market

• Christine’s thoughts on what’s working now (and what isn’t) in coaching and marketing

Key Takeaways:

• Documenting your signature system makes your business more scalable and easier to sell

• Not every offer format fits every coach, and trying to copy someone else’s model often backfires

• In a noisy market, narrow targeting wins. Position yourself as the best fit for a specific group

• Selling access isn’t the only option. VIP days, group programs, and email-driven courses can all work if they align with your strengths

Chapters:

• 00:00 – Christine’s Journey to Entrepreneurship

• 03:16 – Understanding Leverage and High Ticket Offers

• 05:58 – The Signature System Explained

• 08:56 – Navigating Social Media’s Evolution

• 11:54 – The Importance of Nurturing Email Relationships

• 14:48 – Creating Effective Signature Systems

• 17:34 – Evaluating Client Needs and Offer Types

• 20:21 – Building a Client Offer Ladder

• 23:36 – Advice for New Coaches

• 26:31 – The Changing Landscape of Coaching

• 29:26 – Authenticity in Marketing

• 32:33 – Final Thoughts and Connections

HighRoad Marketing:

HighRoad Marketing helps distributed coaching organizations scale faster by giving every coach a repeatable way to generate pipeline. Whether you manage a team of certified coaches, peer group facilitators, or franchise-style advisors, we build the systems that keep your reps out of the churn zone. Cold outreach, CRM system implementation or optimization, AI personalization, automation, and more. Learn how it works at gohighroad.com.

Looking to fill your coaching client pipeline?

• 👉 Schedule a strategy call here 👈

We help coaching organizations build simple, repeatable lead gen systems that drive results — without burning you out.

Overview:

In today’s episode of Booked Solid: Lead Gen for Coaches, I’m joined by JB Herrera whose career started working under a team reporting directly to Steve Jobs at Apple in the 80s.

Since then, he’s helped build AI-powered sports analytics platforms, advised coaching and consulting businesses, and now runs Insight Driven Business, where he helps coaches use AI to scale their effectiveness without losing the human touch.

In this episode, JB walks us through what he calls the seven eras of coaching — from Socratic roots to AI augmentation — and makes a compelling case that we’re entering a new chapter. One where the lines between coaching, mentoring, and consulting are blurring. Where clients expect more than insight — they want implementation. And where billing for outcomes isn’t just smart — it’s possible.

We also talk about:

• Why coaches shouldn’t fear AI (but should absolutely understand how to use it)

• How long-term client relationships can be reinvigorated through value-based pricing

• The rise of “collaborative capitalism” as an alternative to traditional scale

And underneath all of it, JB keeps coming back to what he calls human brilliance — that the most valuable thing a coach brings isn’t a tool or a template, but clarity, creativity, and care.

If you’re feeling friction in your current model — or wondering how to evolve your offer — this one’s worth the listen.

Key Takeaways

• Coaching has passed through seven distinct eras — and we’re now in the AI-augmented chapter

• Clients want more than questions — they want partners who help them do the work

• Billing for results is more achievable than ever, especially for coaches with long-term client relationships

• Your tech stack can help you scale, but your human brilliance is still the most valuable asset

• The future of coaching is flexible — it blends insight, execution, and accountability

• • Try JB’s free AI-powered assessment tool: Insight Driven Business /solid

  
  

  Chapters:

  
  

• 00:00 – The Evolution of Coaching: Historical Perspectives
  06:58 – The Future of Coaching: Human-AI Collaboration
  17:18 – The Future of Coaching and Consulting
  23:44 – Evolving Business Models in Coaching
  32:59 – AI's Impact on Employment Structures
  39:05 – Collaborative Capitalism and the Future of Work