It might not be your favorite, but to build a sustainable equine business, you need to learn how to sell.

Without sales, where’s your income? Without income, where’s your profit? And, without profit, where’s your business?

The good news is that sales, when done well, doesn’t have to feel salesy. And, most people are better at sales than they realize because they’re good at relationship building.

That’s why I’m thrilled to bring back my guest from Episode 41, Piper Klemm from The Plaid Horse, the premier horse show magazine in the hunter/jumper community.

In this conversation with Piper, you’ll discover some of the sales-boosting strategies she’s learned over the years from publishing a successful magazine plus buying and selling hunter/jumpers.

Plus, learn how sales in the equestrian industry are built on trust, relationships, and long-term connections rather than quick transactions. Isn’t that a relief?!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/168

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Oftentimes, in the marketing process, horse business owners will jump right to the sale.

From in-person conversations at events and expos to social media posts, ads, and more, the big question becomes, why aren’t people buying?

That’s what marketing is, right? Getting sales?

Yes, and so much more. The purchase is just one piece of the larger puzzle for your customers.

If you want to build a sustainable equine business, you must remember there’s an entire journey customers will go through as they work with you.

In this episode, you’ll learn:
🔹 Difference between a customer journey & buyer journey
🔹 3 phases of every customer journey
🔹 3 tips for creating an unforgettable customer journey
🔹 3 steps to craft an unforgettable customer journey for your horse business

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/167

🆓 FREE Customer Journey Worksheet → Stormlily.com/journey

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Should YouTube be part of the growth strategy for your horse business? If you’re purely looking at numbers, then it’s overwhelming yes — with more than 2.5 billion active monthly users, it’s the second-largest search platform in the world.

But, where do you start? This podcast episode!

With more than 200,000 YouTube subscribers at the time of this episode, Ryan Rose (Ryan Rose Horsemanship) has learned a lot about horse businesses and YouTube through the years.

In this episode, Ryan is generously sharing practical and strategic tips to help you grow your horse business using YouTube. From the nuts and bolts of choosing titles to the amount of time you should expect to invest. Because he would love to see more horse businesses flourishing on YouTube, Ryan openly shared all the things you need to know.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/166

🆓 FREE Freebie Creation Guide for Equestrian Entrepreneurs → Stormlily.com/freebie

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If you’re an equestrian entrepreneur who has given email marketing a try but you just don't feel like you've experienced any measurable wins from it, this episode is one you’ll want to save and take notes on.

The good news is that if you've been sending emails to your list but aren't getting the ROI you expected, there are some specific things you can do or ask yourself to boost your results.

Get your notepads handy because this episode is filled with practical tips and strategies to help you boost your results from email marketing in your equestrian business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/165

🆓 FREE Email Marketing Guide for Horse Business Owners → Stormlily.com/emailguide

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Every horse business has a story. Every founder has a journey. The journey of Equicizer founder and creator Frankie Lovato has had its ups and downs like any other business venture, but the passion that drives him has never wavered.

In this full-length interview, you’ll hear how Frankie’s passion at a very young age had him training on hay bales and even couches when there was no horse in sight. That same drive is behind the very first version of an Equicizer he created during rehab after an injury so he could more quickly get back in the races as a jockey.

Frankie’s story is sure to inspire and encourage you, no matter what stage of growth you’re at in your own business. Plus, you’ll discover the 4 keys to building a thriving equine business with passion.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/164

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

“I’m so tired of chasing followers and likes on social media without actually getting new clients.”

Said every frustrated equestrian entrepreneur who wants to grow their horse business yet can’t seem to get ahead in the marketing game.

If you’ve ever felt stuck in a cycle of posting and emailing that goes nowhere, this episode will give you 3 steps that will help you get a real return from the effort and energy you’re putting in to market your horse business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/163

🆓 FREE Guide to Set Goals That Stick → Stormlily.com/goals

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

How do you get loyal clients and customers for your equine business? How do you build a business that allows you to do what you’re great at, even as you grow?

You do it with purpose. And, as you’ll learn from Traci Brooks’ journey to building Balmoral Farm to be the successful equine business it is today, you also do it by taking advantage of the opportunities that come your way.

Traci and Carleton Brooks are the husband and wife team behind Balmoral Farm, a premier hunter jumper program. Together, they’ve trained and produced numerous National Champions and Grand Champions in Professional, Junior, Pony and Amateur hunter & jumper divisions at some of the industry’s most prestigious shows such as Devon, The National Horse Show, The Washington International Horse Show, The Pennsylvania National Horse Show, Capital Challenge, USEF Pony Finals and FEI North American Youth Championships.

(Fun Fact: Just as this episode was going to publish, Carleton was recognized as the 2024 Horseperson of the Year by the California Professional Horsemen’s Association. That’s just a peek at the recognition he’s received from the industry.)

While these are external accolades, what you’ll see if you look online is a client team that loves and appreciates the Brooks and their dedication to putting the horse first. It’s not just something they say, it’s something they live, and you’ll hear that come through as Traci shares.

In this candid conversation, you’ll learn how to build a staff team you can trust, keys to building an equine business with purpose, and the advice Traci would give to fellow equestrian entrepreneurs.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/162

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

How do you achieve sustainable success in your equine business?

One of the best ways to do that is to learn from others who have gone before you or are doing what you’d like to do. I’m NOT suggesting you copy or mimic what others are doing.

Instead, learn about the strategies and principles that made them successful. How’d they get there? What could you learn about what you do and don’t want to do for your own business?

That’s what this case study format is going to help you do.

Ariat International is a global brand. They’re one of, if not the, largest equestrian sports brand in the world.

But they didn’t start out that way.

In this case study, you’ll learn how Ariat started as an equestrian riding boot company, the central themes that have been key to their success, and then how you can apply that to your own equestrian business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/161

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Ditch the Overwhelm & Ge the Clarity You've Been Craving with Take the Reins 1:1 Coaching → Stormlily.com/reins