In this podcast episode, Danny Leibrandt, founder of Pest Control SEO, interviews Amy Toman, a distinguished Google Business Profile (GBP) Diamond expert. Amy shares insights on her journey to becoming a Diamond expert, emphasizing the value of participating in the GBP community and helping small businesses with Google listing management. She explains the process of gaining Diamond status, which involves actively answering questions in the Google forums and demonstrating a deep understanding of Google products.
Danny and Amy discuss the challenges small businesses face when managing Google Business Profiles, particularly for local service businesses like pest control. Amy highlights the importance of having a legitimate business location and the potential risks of using a home address without proper signage. She advises on the best practices for setting up a business address to avoid suspensions, emphasizing that a visible and verifiable address can enhance a business's visibility in search results.
Amy also dives into the appeal process if a business's GBP gets suspended. She stresses the importance of gathering authoritative documentation, such as business licenses and tax records, before submitting an appeal. She provides a detailed step-by-step guide on how to appeal a suspension, the importance of proper paperwork, and the need for agencies or Google Product Experts to assist with complex cases.
The conversation shifts to broader SEO strategies, such as the value of creating service area pages to extend a business's reach beyond its physical location. Amy and Danny both advocate for white-hat SEO practices, stressing the importance of authenticity in reviews and avoiding manipulative tactics. Amy highlights the risks associated with fake reviews and shares how Google is improving its filters to detect suspicious activities.
Throughout the episode, Amy emphasizes the importance of treating Google Business Profiles as valuable business assets and being proactive in maintaining them. Her advice is practical and detailed, offering listeners valuable insights into navigating the complexities of Google Business Profile management, especially for small businesses that heavily rely on local search visibility.
Amy Toman,
LinkedIn: https://www.linkedin.com/in/amy-toman-25945047/
Email: local@amytheseo.com
GBP Forum: https://support.google.com/business/community/
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO Podcast Platforms:
YouTube: https://www.youtube.com/@PestControlSEO/podcasts
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2
Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast
Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp
Podcast Chapters:
00:00 Background and Introduction
11:37 Google Business Profile Diamond Status
18:23 Navigating Address Changes
24:57 The Importance of Location for Small Businesses
30:50 The Role of Google Business Profile in Lead Generation
35:01 Navigating Google Business Profile Appeals
44:51 Preparing for Google Business Profile Challenges
#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing
Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery