Lead magnets are a crucial aspect of your businesses website to collect potential customers information. Majority of people aren't ready to buy today, so if you collect their information now, you'll be able to stay top-of-mind and build that like, know, and trust factor with them, so when they are ready to buy, they will buy from you.

Different lead magnets that you can implement on your website and in your business:

• Guides
• Checklists
• First order discount
• Refer a friend
• Case studies
• Bonus Packs
• Workbooks
• Cheatsheets
• Templates

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Here we are with another case study on a Super Bowl commercial. This time around was Coinbase's QR code bouncing between the screen. This marketing campaign revolved around finding your target audience and placing an ad that will draw their attention in and make them take action.

They knew who their target audience was - millennials and potentially Gen Z - they used messaging in their ad that they would understand and connect with and they placed their ad directly in front of them.

Consider these steps when you are working on your marketing campaign.

Coinbase Super Bowl Commercial

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Over the last few years, there has been a big push to promote feminine men and that it's alright to show this side. They are trying to create a less masculine male.

Although there are several different theories out there why this may be happening, on a run, I had this thought in terms of marketing and business why they may be pushing this narrative.

In this episode, we dive into the possibilities as to why they would try to create a feminine male and how it would create more revenue for their business.

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Keith Lee is a famous influencer that has amassed a massive following on TikTok (over 13 million as of this recording). He goes around rating restaurants and their food. This one restaurant didn't end up receiving the score they wanted and ended up responding rather poorly.

They received a lot of free publicity, but was this good for business? You often hear that all publicity is good publicity but is that always true?

Join us as we uncover if any publicity is good publicity in this marketing case study on The Marketing Lab.

TikTok's which stirred up this conversation:

⁠TikTok 1

TikTok 2

TikTok 3

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Over the last few months, Elon Musk has been going through a lot. He bought Twitter and has been making several changes there. Including in these changes is rebranding Twitter to X. Elon has a vision of creating an app that does everything, but what are the marketing implications behind rebranding a well known company and name?

Join us as we uncover the marketing implications of Elon Musk rebranding Twitter to X in this marketing case study on The Marketing Lab.

News Articles Researched:

1. ⁠Elon buying Twitter⁠

2. ⁠Elon's Plans with Twitter⁠

3. ⁠Rebrand and Everything App⁠

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Bud Light has been North America's number 1 beer for quite some time now. However, after recent events, they have lost this number one position. How exactly did they lose it? We dissect this poor marketing campaign where they alienate their current demographic and try to target a completely new audience that their loyal fans don't have the same beliefs and values in.

We go over what went wrong and how you can avoid a catastrophic event similar to this happening to you and your business.

Join us as we uncover this poor target audience marketing case study in The Marketing Lab.

Links mentioned during the episode:

Bud Light marketing exec behind Dylan Mulvaney partnership takes leave of absence: report

Bud Light parent Anheuser-Busch’s stock has lost $27B over Dylan Mulvaney

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Jamie Kern Lima is an extremely inspirational human, and not only that, she built and sold a $1.2 billion business! In this case study, we dissect how she saw an opportunity in the market and took full advantage of this marketing strategy that the big players weren't doing.

Although she did have an immense amount of drive and resilience, her marketing efforts and being able to speak with and connect to her target audience is a massive reason for her success.

Join us as we uncover this unicorn marketing case study in The Marketing Lab.

Links mentioned during the episode:

Spotify Episode of Jamie Kern Lima On Ed Mylett Show

⁠The Marketing Lab⁠

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In my opinion, TikTok has one of the most advanced algorithms out there. However, there are AI algorithms all around us that we might not even realize.

In this episode, we dissect TikTok's algorithm and how you can take full advantage of it. We discuss what works, strategies, and metrics for you to pay attention to.

Even though this is on TikTok's algorithm, this applies to all platforms such as Instagram, Facebook, YouTube, and more.

Join us as we uncover TikTok's algorithm in The Marketing Lab.

Links mentioned during the episode:

⁠The Marketing Lab⁠

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