What’s the secret recipe for turning brands into household names that command hours-long queues?
In this episode of Turn The Tables, host Debbie Yong sits down for this very rare chat with Joanne Ho, the dynamic founder of Brand Cellar, one of Singapore’s top consumer PR firms.
Joanne reveals how she transformed from an accountant into a PR powerhouse, building a successful agency that elevates F&B and lifestyle brands to stardom. She shares her strategies for generating buzz, achieving lasting success, and rejuvenating brands.
Joanne also opens up about her team dynamics, leadership philosophy, and how she balances work and life, showing how her positive attitude and generosity are key ingredients in her ongoing success.
00:00 Introduction and Welcome
02:18 Joanne's Journey: From Accounting to PR
02:58 The Tim Ho Wan Success Story
04:03 Creating Buzz: The Secret to Long Queues
05:12 Innovative PR Strategies and Collaborations
09:09 Travel Inspirations and Creative Ideas
14:43 Evolving Media Landscape and Marketing Strategies
16:19 Building Towards Peaks and Sustaining Success
16:46 The Importance of the Four Ps
17:50 Team Dynamics and Leadership Vision
18:28 The Role of a Cheerleader-Leader
18:43 Retirement Plans and Lifelong Contributions
20:10 Empowering Employees and Sharing Success
22:08 The Value of Honesty and Karma in Business
24:35 Navigating Failures and COVID Challenges
27:39 Balancing Work and Family as a Female Leader
30:44 Management Style and Positive Encouragement
31:04 Advice to Aspiring Leaders
Don’t miss out on more inspiring stories from trailblazing female leaders in Asia's hospitality scene — visit us at www.weturnthetables.com to join our vibrant community and share your suggestions for future guests on this podcast series. Your input helps us spotlight the incredible women shaping the industry. We look forward to hearing from you!
Featured speakers:
Joanne Ho, founder of Brand Cellar
Debbie Yong, veteran luxury lifestyle journalist and branding and communications strategist