Join host David Macciocca in conversation with Steven Nield as they explore how employee story content is transforming graduate recruitment. In this episode, Steven shares GHD’s journey through the VMJ Activator Program—a fast-paced video content initiative designed to boost engagement with prospective graduates. Hear firsthand insights into the strategies used, challenges overcome, and the powerful outcomes that reshaped their talent acquisition approach.

[00:02:59] The appeal of the VideoMyJob Activator Program for GHD.
[00:03:20] Graduate participation statistics and the importance of targeted communication.
[00:05:03] The role of coaching and structuring content for authentic storytelling.
[00:08:20] Internal recognition strategies that encourage participation.
[00:10:31] The impact of external visibility and social sharing for graduates.
[00:12:09] Emphasizing authentic experiences in graduate recruitment.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

In this episode of the VMJPod Graduate Recruitment Series, David Macciocca and Steven Nield sit down with Greg Thom, Global Early Careers Program Partner at Airwallex, to explore what it takes to build and retain high-performing graduate talent in a fast-scaling tech environment.

From navigating the evolving expectations of Gen Z to aligning hiring strategies with long-term business growth, Greg offers a grounded and insightful perspective on graduate recruitment at one of Australia’s fastest-growing fintechs.

• [00:01:00] Greg’s journey into early career hiring through apprenticeships.
• [00:03:25] The size and strategy behind Airwallex’s intern and graduate intake.
• [00:06:45] Balancing innovation with efficiency in hiring.
• [00:09:24] The role of hiring managers in supporting interns.
• [00:10:38] The impact of transparency on talent acquisition.
• [00:22:02] Importance of real projects for interns.
• [00:43:00] The infectious energy interns bring to teams.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

In the first episode of a special six-part VMJPod graduate series, host David Macciocca, CEO of VMJ, and Steve Nield from GHD, sat down with Kristy Abbott, Product Owner for Career Programmes at ANZ, to explore how the bank is leading the charge with a progressive, degree-agnostic hiring strategy. Kristy’s insights offer a compelling look at the future of talent acquisition and deliver practical takeaways for recruiters looking to innovate their approach.

Key Topics Discussed:
Introduction to ANZ's Graduate Program (00:00:10): Kristy provides background information on her recruitment experience and her role at ANZ.
Volume of Applications (00:01:19): Discussion on the significant increase in graduate applications from 5,000 to 11,000 in three years.
Removing Resume Requirements (00:05:12): Exploring the impact of eliminating the CV requirement and adopting a degree-agnostic stance to increase diversity.
Assessment Processes (00:09:42): Insights into the structured assessment process that includes video interviews and gamified assessments, focusing on a candidate's potential rather than their past academic achievements.
Diversity and Inclusion (00:14:19): The successful efforts in reaching a diverse applicant pool, including the consideration of undocumented backgrounds and First Nations' recruitment.
Career Pathways for Graduates (00:19:01): How ANZ supports the development of graduates and the openness to various career paths within the bank.
Retention and Feedback Mechanisms (00:24:51): Discussing graduate retention rates and the iterative process of refining recruitment strategies based on past experiences.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

When your EVP no longer reflects your culture, it’s time for a reset. In this episode, Alexia Ellmers, Talent and Employer Brand Manager at Go1, shares how she led a company-wide EVP refresh—one powered by deep employee insight and grounded in authenticity. From hosting global focus groups to creating short-form video stories, Alexia walks us through a transparent, people-first approach to building an EVP that truly resonates with both employees and candidates.

What you’ll learn:
- How Go1 rebuilt their EVP using input from 70 top performers across four continents
- The role of a digital culture book in creating transparency for candidates
- Why employee-generated video is key to scalable, authentic storytelling
- How to localise your EVP for different regions without losing your brand voice
- Tips for getting hiring managers and leaders truly bought in to EVP activation

Perfect for:
Employer branding leads, talent acquisition teams, and comms professionals looking to elevate their EVP and scale employee storytelling globally.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

In this episode of the VMJPod, host Megan Alexander has an engaging conversation with Shani Jarvis (General Manager of People & Culture) from Anglicare WA. She shares her organisation's transformative journey with VideoMyJob's pilot program.

Discover how VideoMyJob empowered Anglicare WA to showcase their authentic employee experiences and bring their Employee Value Proposition (EVP) to life.

00:01:25 - The need for a revitalised EVP and employee storytelling
00:05:56 - Challenges in creating employee content before VideoMyJob
00:11:16 - The VideoMyJob pilot program process and outcomes
00:15:49 - Empowering employees to share their stories
00:20:56 - Adoption challenges and creative solutions
00:26:43 - Early metrics and outcomes from using VideoMyJob
00:28:55 - Overall experience and recommendation

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

In this episode, Bryan Chaney, People Experience Communications and Talent Brand at Crunchyroll, shares the journey of crafting a meaningful EVP that resonates both internally and externally. .

Bryan walks us through his process, from research and focus groups to the development of core themes that reflect the values of the people, the work, and Crunchyroll’s role in the anime world. Hear how storytelling takes center stage as the company uses authentic employee experiences to bring the EVP to life across multiple channels and formats.

Key Takeaways:

• Aligning the EVP with company purpose, internal culture and business strategy
• The importance of engaging the right stakeholders from the beginning and using language that resonates
• Capturing authentic employee stories that connect with people inside and outside the organisation
• Leveraging multiple channels and formats for maximum, long-lasting impact
• Measuring success through continuous employee engagement and communication metrics

Join us as Bryan reflects on the ongoing journey of EVP development and the power of telling the story from within.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

In this episode of the VMJPod, host Megan Alexander has Poncho Rivera-Pavon (a senior consultant in the employer branding team at Deloitte Australia), back for a follow-up on how they’re boosting their graduate engagement through authentic employee stories.

Last time, we explored how Deloitte joined VideoMyJob's Pilot Program to create 102 branded employee videos in just 4 days, giving graduates an inside look at company culture, mentorship, and more.

This time, Poncho is sharing the impact those videos had on graduate engagement, including how time spent on their GradConnection page doubled, and how the videos became key conversation starters in job interviews.

We also talk about what’s next for Deloitte’s recruitment strategy, including repurposing content, capturing new stories, and continuously aligning their message with what graduates care about most.

Jump to Key Highlights:

00:00:02
Interview with Poncho Rivera-Pavon on their company or companies

00:00:27
Deloitte Pilot Program Follow-Up Conversation with Poncho Rivera-Pavon

00:01:17
Efficient Video Production Process with VideoMyJob

00:02:42
Efficient Video Processing for Recruitment Marketing

00:04:08
Impact of Employee Stories on Recruitment Efforts

00:05:42
Graduates Interested in Employee Stories at Deloitte

00:07:30
Success in Engaging Graduate Audience through Video Content

00:08:49
Discussion on Marketing Success Metrics

00:11:04
Using Video Content to Enhance Employee Engagement

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

In this episode of the VMJPod (in collaboration with Rubberband podcast), host Edan Haddock is joined by David Maccicocca and Gavin Lamb from VideoMyJob.

They discuss the evolution of VideoMyJob from the three-button mobile app for job ads through to the enterprise-ready employee story video platform that we are today.

Listeners can expect to hear VMJ's origin story and the duct-taped version of the product that was launched back in 2016. Learn how customers led VMJ away from the single use case of video job ads, towards employee-led storytelling

Plus you’ll get an exclusive look under the hood at the latest innovation helping talent teams around the world better communicate their culture and values

Key Discussion Points:

- How VideoMyJob evolved from a basic 3-button video job ad app to a robust platform for enterprise-level video campaigns (00:05:49)

- Using employee stories beyond recruitment marketing to communicate culture, values, employer brand (00:07:11)

- Capturing diversity of perspectives with authentic employee stories (00:09:36) - VideoMyJob's built-in security, controls, and branding features (00:24:06)

- Campaigns feature to easily manage and track video content at scale (00:25:59)

- AI auto-editing to instantly apply branding with no editing required (00:32:46)

- Storyfeed feature to curate video libraries searchable by topics and themes (00:34:04)

- Case study: Deloitte and VideoMyJob increased grad program applications 50% (00:13:47)

- Case study: How Halion activates employee stories on LinkedIn (00:39:35)

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 90-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!