検索キーワード： ナレーター "Steve Menasche" すべてのカテゴリー

Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. 

Pragmatism, America's homegrown philosophy, has been a major intellectual movement for over a century. Unlike its rivals, it reaches well beyond the confines of philosophy into concerns and disciplines as diverse as religion, politics, science, and culture. In this concise, engagingly written overview, John R. Shook describes pragmatism's origins, concepts, and continuing global relevance and appeal.

The traditional hierarchical organization is dead, but what replaces it? Numerous new models - the agile organization, the networked organization, and holacracy, to name a few - have emerged, but leaders need to know what really works. How do you build an organization that is responsive to fast-changing markets? What kind of organization delivers both speed and scale, and how do you lead it? Arthur Yeung and Dave Ulrich provide leaders with a much-needed blueprint for reinventing the organization.

Agile, say its enthusiasts, can transform your company, catapulting you to the head of the pack. Not so fast. In this clear-eyed and indispensable audiobook, Sarah Elk and Steve Berez provide a much-needed reality check. They dispel the myths and misconceptions that have accompanied agile's growth - the idea that it can reshape your organization all at once, for instance, or that it should be used in every function and for all types of work. 

Success Habits for Dummies is a gold mine of startling insights and practical pointers on achieving success. No matter what your station in life, it can quickly put you on the road to the success you want and deserve. With wit, warmth, and loads of practical wisdom, Dirk Zeller helps you discover how habits determine 95 percent of a person's behavior; get to know how the people who achieve most in life take deliberate steps to ensure their goals are met; make a practical plan to perform at your maximum potential; and maintain a growth mindset that makes you capable of change.

A corporate executive loses his voice and discovers a new pathway to organizational excellence, built on the premise of dispersed power and shared leadership.

This must-have book contains the most up-to-date strategies for sales executives; offers compelling real-world examples; includes the ideas and tools that can be put into action immediately; and reinforces the immediate application and learning with assessments, exercises, and a professional toolbox. 

What exactly is a Money Mind? At one level, it's a way of thinking about major financial issues such as capital allocation. At another level, it summarizes an overall mindset for successfully investing in today's fast-paced stock market, a mindset that depends on a commitment to learning, adapting, and facing down irrelevant noise. This is not a method book. It is a thinking book. Warren Buffett: Inside the Ultimate Money Mind explains the philosophies of self-reliance, stoicism, rationalism, and pragmatism and their contributions to making intelligent investment decisions.

In Copyright: What Everyone Needs to Know®, Neil Netanel explains the concepts needed to understand the heated debates about copyright law and policy. He identifies the combatants, unpacks their arguments, and illuminates what is at stake in the debates over copyright's present and future.

This volume explores the variety of business enterprise in the United States and analyzes its presence in the country's economy, its evolution over time, and its meaning in society.  

Balancing the short term and the long term is a perennial struggle, but new developments put boards squarely at the center of this dilemma and in need of guidance. Much of the $14 trillion of assets that firms like Vanguard, BlackRock, and State Street manage is now held in index funds, creating a huge class of permanent institutional investors. These so-called passive investors (unlike activist investors, passive investors don't have power to exit the fund) own almost 60 percent of the Fortune 500 - and they have found their voice.

Get more of the management ideas you want, from the authors you trust. With insights from leading experts, this book will inspire you to identify areas for personal growth; assess your strengths, work preferences, values, and contributions; build your skill set and stay relevant; develop learning agility; map out a plan for where you'd like your career to go - both short and long term; find fulfillment in your work; and prepare for your next opportunity.

We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization. This book will inspire you to: understand the transformative potential of design thinking; proceed from idea to product at lightning speed; iterate with rapid customer feedback; fail small and win big; create new products people love; lead design thinking teams more effectively; and open new paths to innovation at your company.

In Understanding Software, Max Kanat-Alexander, Technical Lead for Code Health at Google, shows you how to bring simplicity back to computer programming. Max explains to you why programmers suck, and how to suck less as a programmer. There's just too much complex stuff in the world. Complex stuff can't be used, and it breaks too easily. Complexity is stupid. Simplicity is smart. 

From medieval robots and Boolean algebra to facial recognition, artificial neural networks, and adversarial patches, this fascinating history takes listeners on a vast tour through the world of artificial intelligence. Award-winning author Clifford A. Pickover explores the historic and current applications of AI in such diverse fields as computing, medicine, popular culture, mythology, and philosophy, and considers the enduring threat to humanity should AI grow out of control. 

Of all the musical developments of rock in the 1960s, one in particular fundamentally changed the music's structure and listening experience: the incorporation of extended improvisation into live performances. While many bands—including Cream, Pink Floyd, and the Velvet Underground—stretched out their songs with improvisations, no band was more identified with the practice than the Grateful Dead. In Get Shown the Light Michael Kaler examines how the Dead's dedication to improvisation stemmed from their belief that playing in this manner enabled them to touch upon transcendence.

Virtual meetings. Video calls. Emails and chat messages. These technological conveniences can be helpful when you're working remotely. But the actual experience of getting your work done while remaining an effective part of a far-flung team can be frustrating. How can you make remote work work for you? The HBR Guide to Remote Work provides practical tips and advice to help you work more productively with your team and colleagues, even though you're not in the same location.

This book tells the untold story of how JPMorgan became a universal bank in the 1980s-1990s and the events leading to it being acquired by Chase in 2000. It depicts the challenges Morgan's leaders, Lew Preston and Dennis Weatherstone, confronted when the firm's business model was disrupted by the developing country debt crisis, up to its current management with Jamie Dimon.

We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up-to-date on the most cutting-edge, influential thinking driving business today. With authors from Michael E. Porter to Katrina Lake and company examples from Alibaba to 3M, this volume brings the most current and important management conversations right to your fingertips.

As a salesperson and sales manager, you know that it's harder to sell in tough times - whether it's a global pandemic, recession, or industry-wide challenge. But somehow there are always successful "tough-timers" that not only survive but thrive through tough times. What do they have - and what do they know - that keeps them on top?