When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. Former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management. Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, The McKinsey Way empowers every business decision maker to become a better strategic player in any organization.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Iyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give listeners a set of practical steps for coming up with powerful new ideas. Think Bigger offers an innovative evidence-backed method for generating big ideas that Iyengar and her team of researchers developed and refined over the last decade.

Although many of us prioritize our physical health through exercise and healthy eating, we often forget to spend time boosting our mind, mood, and mental health. It is so important that we focus on mental self-care and reducing daily stress since mental toughness and resilience will get us through difficult times and help us achieve success in every area of our lives. Using the incredible power of our minds, we can persist and grow in response to life's challenges.

Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

Almost everything we want in life involves other people. Whether you want a better social life, a promotion at work, or a good romantic relationship, it all depends on the way you communicate. Lack of communication skills is exactly what ruins most peoples’ lives. Luckily, "communicating" is not only simple and straightforward but also easy to master, even if you’re shy, introverted or have social anxiety. This book will guide you on how you can quickly move through conversations, and express yourself in a manner that is conducive to relationship-building and productivity.

Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Hold on to your hats for the conclusion of the celebrated trilogy, with a deadpan finale and a surprising new twist. The delicious buildup takes an unexpected turn that is sure to please loyal fans and newcomers alike.

This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Peter Drucker, the most influential and widely-read thinker and writer on modern organizations, gives us a superbly practical book that explains what established businesses, public service institutions, and new ventures have to know, have to learn, and have to do in today's economy and marketplace.

What if somebody told that your day-to-day conversations could immediately improve every relationship in your life? In this audiobook, you’ll discover one of the most valuable (yet surprisingly little-known) ways to sharpen your communication skills. Whatever kind of relationship you want to improve, this guide provides you with simple, practical, proven techniques for improving any kind of relationship in your life.

Based on a far-reaching study of thousands of individuals, Finding Flow contends that we often walk through our days unaware of and out of touch with our emotional lives. Our inattention makes us constantly bounce between two extremes: During much of the day, we live filled with the anxiety and pressures of our work and obligations, and during our leisure moments, we tend to live in passive boredom.

How do some people bounce back with vigor from daily setbacks, professional crises, or even intense personal trauma? This collection of articles from HBR includes "How Resilience Works", by Diane Coutu; "Resilience for the Rest of Us", by Daniel Goleman; "How to Evaluate, Manage, and Strengthen Your Resilience", by David Kopans; "Find the Coaching in Criticism", by Sheila Heen and Douglas Stone; and much more.

Business is just like any sector or topic, with its own language, customs, codes, and terminologies. Different aspects of business can have their own distinctive terminology, which can also overlap. In 30 Days to a More Powerful Business Vocabulary, author Dan Strutzel presents over 500 words and short expressions from a variety of different business categories.

In How to Be Better at Almost Everything, best-selling author, fitness expert, entrepreneur, and professional business coach Pat Flynn shares the secrets to learning (almost) every skill, from marketing to music to martial arts to writing and relationships, teaching how to combine interests to achieve greatness in any field. His direct, “Generalist” approach to self-improvement gives you the tools you need to make your mark on the world and make buckets of money - without losing your soul.

For centuries, experts have argued that learning was about memorizing information: You're supposed to study facts, dates, and details, burn them into your memory, and then apply that knowledge at opportune times. But this approach to learning isn't nearly enough for the world that we live in today, and in Learn Better journalist and education researcher Ulrich Boser demonstrates that how we learn can matter just as much as what we learn.

Two little mice learn a big lesson about working together when they join forces to create The Biggest Snowman Ever in this wonderful winter story.

No data is completely safe. Cyberattacks on companies and individuals are on the rise and growing not only in number but also in ferocity. And while you may think your company has taken all the precautionary steps to prevent an attack, no individual, company, or country is safe. Cybersecurity can no longer be left exclusively to IT specialists. Improving and increasing data security practices and identifying suspicious activity is everyone's responsibility, from the boardroom to the break room.

Decades of research on achievement suggests people at the top of their game tend to reach their goals because of what they do - not because of who they are. In this short, provocative, and useful HBR Single, motivational psychologist Heidi Grant Halvorson translates the psychological secrets of these winning human beings for your use.

In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.

Words. We use them all the time, every day, mostly without giving them much thought at all. We take for granted that they’re here at our disposal whenever we need them. But if you’ve ever wished you could communicate more effectively, words are the place to start. It’s incumbent upon you to choose the best words to accomplish your goals, because how you choose to communicate influences—well, everything! The power of communication shapes our professional goals, our relationships, and our lives—so the words we choose to use carry a great deal of power.

This audiobook focuses on 100 frequently used idioms. Each chapter begins with a story or dialogue using the idioms in context. Next, listen to examples using the idiom in sentences that illustrate the meaning and demonstrate usage. Finally, listen to a pronunciation model for each idiom in a short sentence. You will hear a chime, which is your cue to repeat the sentence before you hear the model again. For information on our interactive language programs, go to www.amenglish.com.

In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second, or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization. English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders.

What is the nature of human happiness, and how do we achieve it in the course of our professional lives? And is it even worth pursuing? This book explores answers to these questions with research into how happiness is measured, frameworks for personal behaviors, management techniques that build happiness in the workplace - and warnings that highlight where the happiness hype has been overblown.

Have you ever wondered what a fraction or percentage means and how they are related? Basic principles of fractions, decimals, and percentages and how to apply them to other forms of mathematics are explained through informative and engaging content in this new addition to the How Do series. The How Do series is a great introduction to various STEM topics, each presented in a format that encourages audiences to ask questions and guess the answers before exploring the science behind them.

With Peter Drucker's five essential questions and the help of five of today's thought leaders, this little book will challenge readers to take a close look at the very heart of their organizations and what drives them. A tool for self-assessment and transformation, answering these five questions will fundamentally change the way you work, helping you lead your organization to an exceptional level of performance.