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What if your greatest setback was the seed of your greatest comeback? In this episode, Erin gets real about what failure actually means—and why it's often the doorway to the growth we crave most. From leading a senior living community to 100% occupancy just months after COVID, to being fired to , Erin shares her personal story of transformation, breaking down how mistakes, when reflected on intentionally, become our most powerful leadership assets.

Erin introduces the concept of Return on Failure (R.O.F.) and explores how leaders can flip failure from shame into strategy. If you’ve ever felt like you're behind, burnt out, or bouncing back from a loss, this episode is the roadmap to rise.

🔑 Key Topics Covered:

• Why failure and success aren’t opposites—they’re on the same path
• The mindset shift that turns mistakes into momentum
• Erin’s personal story of leadership loss—and bounce-back success
• How to own your leadership narrative (especially when it’s messy)
• Using failure to build confidence, emotional intelligence, and trust
• Why perfectionism is the enemy of growth in leadership

We are enrolling new leaders to our Executive Director Launch Lab now.

New ED's Playbook to Creating and IMpactful Community Cultrue

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Join my email list where I will lift you up, and send tactile advice weekly to support you to grow your experience in your senior living career.

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Perception can make or break senior living. Filmmaker and storyteller Peter Murphy Lewis is here to flip the script — and put caregivers at the heart of the story.

In this episode, we unpack the making of People Worth Caring About, the groundbreaking documentary shining a light on the passion, grit, and humanity of long-term care teams. You’ll hear why authentic, imperfect storytelling connects deeper than polished marketing, and how leaders can use it to recruit, retain, and inspire.

Whether you’re a senior living leader, marketer, or simply someone who believes in the power of human connection, this episode will leave you inspired — and ready to tell your community’s story.

What You’ll Learn in This Episode:

• Why caregivers should be the face of your brand
• How “Human, not Hollywood” storytelling transforms perception and trust
• The key questions to ask staff to capture meaningful stories
• Why documentaries — and long-form storytelling — are the most powerful opinion changers
• Why this matters: How authentic storytelling can boost occupancy, staff pride, and your community’s reputation

Links & Resources:

• Watch People Worth Caring About on YouTube and major smart TV platforms
• Follow Peter Murphy Lewis on LinkedIn

Connect with me on LinkedIn


Follow me on Facebook where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Follow me on Instagram where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Join my email list where I will lift you up, and send tactile advice weekly to support you to grow your experience in your senior living career.

Send me your feedback on this episode!

Behind the polished lobby and the corporate metrics is a world of constant pressure, emotional resilience, and the unspoken challenges that senior living leaders face every single day.

In this powerful conversation, Erin sits down with Kent Mulkey, Founder of Elevation Coaching and Membership Sales Executive for One-on-One Sales Academy, whose viral LinkedIn posts have resonated with tens of thousands in the senior living industry. Together, they pull back the curtain on the truths no one tells you about leadership in senior living—truths that could save a career from burnout.

What You’ll Learn in This Episode:

• The difference between passion and purpose—and why getting this wrong can drain even the best leaders.
• The unspoken tension between resident needs and corporate pressures, and how to navigate it without losing yourself.
• Why personal and professional growth are the same thing—and why separating them is costing leaders their well-being.
• The mindset shift that can help EDs let go of control, build trust, and empower their teams.
• How vulnerability and sharing your story can open doors, build influence, and restore joy in leadership.

Why You Need to Hear This:

Whether you’re an Executive Director, a corporate leader, or an aspiring senior living professional, this conversation will challenge how you think about leadership, success, and self-preservation in a demanding industry. Kent’s wisdom, combined with Erin’s hard-won insights, offers a roadmap to not just surviving—but thriving—in senior living leadership.

Connect with Kent:

• LinkedIn: Kent Mulkey
• One-on-One Sales Academy: oneonone.com/academy
• Elevation Coaching

Resources & Links:

• Connect with Erin: LinkedIn
• Explore the ED Launch Lab: Schedule a call
• Leadership coaching with Aspire for More: Schedule a call

Here is a link to an article Kent referenced in this episode he wrote: https://www.linkedin.com/pulse/should-i-even-talking-kent-mulkey/?trackingId=azfxmFVcSmK%2BM4T2I9ktTw%3D%3D

Connect with me on LinkedIn


Follow me on Facebook where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Follow me on Instagram where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Join my email list where I will lift you up, and send tactile advice weekly to support you to grow your experience in your senior living career.