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What if your greatest setback was the seed of your greatest comeback? In this episode, Erin gets real about what failure actually means—and why it's often the doorway to the growth we crave most. From leading a senior living community to 100% occupancy just months after COVID, to being fired to , Erin shares her personal story of transformation, breaking down how mistakes, when reflected on intentionally, become our most powerful leadership assets.

Erin introduces the concept of Return on Failure (R.O.F.) and explores how leaders can flip failure from shame into strategy. If you’ve ever felt like you're behind, burnt out, or bouncing back from a loss, this episode is the roadmap to rise.

🔑 Key Topics Covered:

• Why failure and success aren’t opposites—they’re on the same path
• The mindset shift that turns mistakes into momentum
• Erin’s personal story of leadership loss—and bounce-back success
• How to own your leadership narrative (especially when it’s messy)
• Using failure to build confidence, emotional intelligence, and trust
• Why perfectionism is the enemy of growth in leadership

We are enrolling new leaders to our Executive Director Launch Lab now.

New ED's Playbook to Creating and IMpactful Community Cultrue

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Perception can make or break senior living. Filmmaker and storyteller Peter Murphy Lewis is here to flip the script — and put caregivers at the heart of the story.

In this episode, we unpack the making of People Worth Caring About, the groundbreaking documentary shining a light on the passion, grit, and humanity of long-term care teams. You’ll hear why authentic, imperfect storytelling connects deeper than polished marketing, and how leaders can use it to recruit, retain, and inspire.

Whether you’re a senior living leader, marketer, or simply someone who believes in the power of human connection, this episode will leave you inspired — and ready to tell your community’s story.

What You’ll Learn in This Episode:

• Why caregivers should be the face of your brand
• How “Human, not Hollywood” storytelling transforms perception and trust
• The key questions to ask staff to capture meaningful stories
• Why documentaries — and long-form storytelling — are the most powerful opinion changers
• Why this matters: How authentic storytelling can boost occupancy, staff pride, and your community’s reputation

Links & Resources:

• Watch People Worth Caring About on YouTube and major smart TV platforms
• Follow Peter Murphy Lewis on LinkedIn

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Join my email list where I will lift you up, and send tactile advice weekly to support you to grow your experience in your senior living career.

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Behind the polished lobby and the corporate metrics is a world of constant pressure, emotional resilience, and the unspoken challenges that senior living leaders face every single day.

In this powerful conversation, Erin sits down with Kent Mulkey, Founder of Elevation Coaching and Membership Sales Executive for One-on-One Sales Academy, whose viral LinkedIn posts have resonated with tens of thousands in the senior living industry. Together, they pull back the curtain on the truths no one tells you about leadership in senior living—truths that could save a career from burnout.

What You’ll Learn in This Episode:

• The difference between passion and purpose—and why getting this wrong can drain even the best leaders.
• The unspoken tension between resident needs and corporate pressures, and how to navigate it without losing yourself.
• Why personal and professional growth are the same thing—and why separating them is costing leaders their well-being.
• The mindset shift that can help EDs let go of control, build trust, and empower their teams.
• How vulnerability and sharing your story can open doors, build influence, and restore joy in leadership.

Why You Need to Hear This:

Whether you’re an Executive Director, a corporate leader, or an aspiring senior living professional, this conversation will challenge how you think about leadership, success, and self-preservation in a demanding industry. Kent’s wisdom, combined with Erin’s hard-won insights, offers a roadmap to not just surviving—but thriving—in senior living leadership.

Connect with Kent:

• LinkedIn: Kent Mulkey
• One-on-One Sales Academy: oneonone.com/academy
• Elevation Coaching

Resources & Links:

• Connect with Erin: LinkedIn
• Explore the ED Launch Lab: Schedule a call
• Leadership coaching with Aspire for More: Schedule a call

Here is a link to an article Kent referenced in this episode he wrote: https://www.linkedin.com/pulse/should-i-even-talking-kent-mulkey/?trackingId=azfxmFVcSmK%2BM4T2I9ktTw%3D%3D

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Follow me on Facebook where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Follow me on Instagram where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Join my email list where I will lift you up, and send tactile advice weekly to support you to grow your experience in your senior living career.

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In this episode of Aspire for More with Erin, we’re diving deep into the future of dementia education and staff training with two powerhouse guests:
Dr. Jennifer Stelter, Founder & CEO of the Dementia Connection Institute
Natalie Kravitz, Director of Engagement Operations at Activity Connection and Dementia Connection Institute Ambassador

Together, they explore what’s broken in today’s dementia education—and how it can be transformed.

You’ll learn:

• Why most dementia training fails to create real change
• How the Dementia Connection Model combines evidence-based tools with caregiver empowerment
• The measurable ROI of strategic, proactive training (like $9K saved in 3 months!)
• How communities can shift from reactive to proactive care by investing in mindset, training, and storytelling
• What “social prescribing” means—and why it might be better than medications

Whether you're a senior living leader, caregiver, or changemaker—this episode offers real tools, real data, and real transformation.

Plus, hear how to get certified as a Dementia Connection Specialist and receive a special 10% discount code: AL10 for the September virtual training.

Learn more: dementiaconnectioninstitute.org

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Episode Summary:

What if the key to better dementia care isn’t more complexity—but more simplicity?

In this powerful and deeply personal episode, Erin sits down with Allyson Schrier, founder of Zinnia TV, to discuss how personal experience, curiosity, and innovation led to a tool that's transforming dementia education. From caregiving for her husband with frontotemporal dementia to developing a video platform that helps caregivers model daily activities and reduce agitation—Allyson brings both heart and strategy.

This episode explores:

• How trauma and curiosity can birth impactful solutions
• Why traditional staff training misses the mark—and how to fix it
• How modeling and pre-framing transform caregiving outcomes
• Cultural awareness and the need to individualize training
• Zinnia TV’s power to soothe, connect, and empower

Whether you’re a senior living leader, family caregiver, or simply someone who believes in person-centered care—this episode will shift how you think about training, communication, and compassion.

🎥 Learn more about Zinnia TV: zinniatv.com

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In this milestone episode, Erin reflects on what it really means to show up consistently — as a podcaster, a leader, and a community builder. After 100 episodes, she’s learned that the pursuit of success is rarely about one big moment, it’s about the quiet, steady rhythm of doing the right things over and over again.

In this episode, you’ll learn:

• Why 100% occupancy is a byproduct, not the goal
• What consistency in podcasting taught Erin about consistency in leadership
• How to lead your community like you’re playing the long game, with intentional action, not reactive hustle
• The mindset shift that turns discouragement into momentum
• How to define success by what you build in yourself, not just your census

Key Quote

“I thought 100% occupancy was the win, but it was really about becoming the kind of leader who creates it, not chases it.”

Whether you’re at the beginning of your leadership journey or stuck in the messy middle, this episode is a powerful reminder that consistency, aligned with purpose, is the compound interest of leadership.

Show up. Build trust. Stay the course. Let’s go.

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Follow me on Facebook where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Follow me on Instagram where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Join my email list where I will lift you up, and send tactile advice weekly to support you to grow your experience in your senior living career.

Send me your feedback on this episode!

Connect with me on LinkedIn


Follow me on Facebook where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Follow me on Instagram where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Join my email list where I will lift you up, and send tactile advice weekly to support you to grow your experience in your senior living career.

Send me your feedback on this episode!

In this episode of Aspire for More with Erin, we dive deep into one of the most urgent challenges facing the senior living industry: the retention crisis among Executive Directors and administrators. Erin is joined by Blair Quasnitschka, a seasoned senior living leader and board member of the American College of Health Care Administrators (ACHCA), for a real and refreshing conversation about how we can stop burning out our brightest leaders before they have a chance to shine.

Together, they unpack:

✅ Why “sink or swim” doesn’t work in today’s complex leadership roles
✅ What mentorship actually looks like when done right
✅ How to create growth environments with grace for new leaders
✅ The power of emotional intelligence in retaining talent
✅ How operators and companies can rethink onboarding, support, and development

If you’ve ever asked:
🔹 “Why do we keep losing great leaders?”
🔹 “How do I support a struggling ED without taking over?”
🔹 “Where do mentorship and margin intersect?”

Then this episode is for you.

Whether you’re a senior living operator, mentor, aspiring leader, or passionate advocate for this field — this conversation will challenge your assumptions and inspire change.

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Follow me on Facebook where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Follow me on Instagram where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Join my email list where I will lift you up, and send tactile advice weekly to support you to grow your experience in your senior living career.