In this conversation, Armstrong discusses her journey at FCB over the past five and a half years, highlighting the challenges faced during her tenure, particularly during the COVID-19 pandemic. She emphasizes the importance of agency culture, hybrid work dynamics, and maintaining strong client relationships. Armstrong also reflects on the significance of creativity in modern advertising campaigns and shares insights on mental health initiatives within the industry.

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After two decades at Johannes Leonardo, Saatchi & Saatchi, DDB and William Morris/Endeavor, Emily Wilcox landed at TBWA\Chiat\Day in April this year.

Wilcox talks through the first activations of recent wins including Carnival Cruise LIne and Wells Fargo; the establishment of Omnicom Advertising Group to house the holding company's BBDO, DDB and TBWA brands; Omnicom's Q3 year-over-year financials; and the legacy of TBWA chairman Jean-Marie Dru's seminal 1996 book, Disruption: Overturning Conventions and Shaking Up the Marketplace.

She describes how she is using the latter as inspiration to provide an environment where young creatives are inspired to come and ply their trade.

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Having spent over two decades in India and Singapore as a marketer at the home of branding, Procter & Gamble, Coach CMO and Tapestry chief growth officer Sandeep Seth brought his expertise to NYC in 2021 to oversee growth at the designer accessories brands Kate Spade and Stuart Weitzman, both owned by Tapestry.

Seth talks about attracting Gen Z consumers by taking "your grandmother's brand" Coach into the metaverse, introducing sub-brand Coachtopia whose products are good both for business and the planet, why consumers are the boss and spending time with them in their homes and while they are shopping, and Tapestry's commitment to sustainability in a market not known for that quality.

He also updates us on Tapestry's move to acquire Capri — owner of the brands Versace, Jimmy Choo and Michael Kors — which was blocked by a U.S. court last week.

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Steve Denekas joined Crispin as chief creative officer in February from Dept and set about reinventing the 59-year-old agency by leaning into its history while building a new positioning.

In this episode, design guru Denekas tells Campaign Chemistry how he utilized his roots at Energy BBDO, Wieden+Kennedy and Instrument working on iconic brands such as Levi's, Nike and Dodge to construct a next-generation creative offer.

He also opines on subjects including Nike's recent troubles, what a Crispin client looks like now, building a diverse creative team and working within the Stagwell holding company.

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Michael Houston is president of the US for the holding company. He assumed that role in 2022 following 15 years with Grey Group, one of the holding company's constituency agencies. He's responsible for promoting WP's offering and collective capabilities, and has a good handle on these team WPP pitches.
Before this role, Michael served as worldwide CEO of Grey for five years and as part of a 15-year run at the agency. We chat to Michael about the pitch, how these team pitches work, how holding companies are going to market in 2024, as well as creativity, procurement, the time when you need to collaborate, the time when you need to go it alone and much more.
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Odds are you find yourself in a home improvement store every month grabbing flowers for the garden, a new backdoor or even a 12-foot abominable snowman Christmas decoration.

And in most corners of the country, odds are you have two competing options–Home Depot or Lowe’s Home Improvement. So how does the latter win consumers over? The brand is focused on developing a stronger loyalty program to drive more repeat visits, while using its creative to reach the newest generation of home buyers.

The brand has shot for the stars with its partnerships, bringing in the world’s top soccer star, Lionel Messi, for a summer campaign touting its associates who love to assist customers. This fall it revived its NFL partnership with Travis Kelce, Christian McCaffrey and Dak Prescott taking center stage in the campaign to spotlight the home improvement chain’s customer service, app offerings and more.

Behind it all is Jennifer Wilson, a long-time Lowe’s marketer who took on the CMO role in the spring. She brings nearly two decades of experience at the brand and recently on-boarded a new creative partner, Dentsu Creative.

In this episode, we’ll dive into the strategy behind the loyalty program, why Lowe’s is tapping sports stars and how Lowe’s has created a solid marriage with Dentsu Creative.

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Bubble Skincare launched in 2020, when Gen Z founder Shai Eisenman saw a white space in the market to reach people in her own cohort with safe, affordable and fun products. Lindsay St. Clair joined her to help launch the brand, known for its signature colorful packaging, that year.

Fast-forward to today, and Bubble has more than 2 million followers on TikTok and has expanded into retailers including Walmart, CVS and Ulta Beauty. As it reaches beyond its core demographic to adults, it's dedicated to being transparent and clear about which of its products are safe for kids and teens. And it’s carved out a niche around mental health and creating joy that’s unique in the beauty space.

In this episode, St. Clair, VP of brand and creative, talks about building the Bubble brand and how the company taps into its young community for product development insights.

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There are many common misconceptions about the gaming community that Rachel Delphin is working to dispel.

The Twitch CMO says that as livestreaming technology becomes more advanced, more creators are entering the Twitch universe from different categories — from travel to music to entertainment — and she’s working to help the community and advertisers understand the breadth of content on the platform.

In this episode, Delphin also teases plans for TwitchCon, kicking off in San Diego on Sept. 20, and shares her predictions on where the livestreaming space is headed.

Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.

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