Warning: Today’s episode is going to be different. Instead of a conversation on how we’d grow any business, we want to let you see exactly what we are doing to grow one of our own businesses. This is a special series updating you specifically on Jon Alexander and his company’s journey to $100 Million. You’ll learn what has happened, what he’s doing right now and what’s next. This is a chance to peak behind the curtain and understand the mindset, the strategies and the tactics behind going from $0 to $100 Million in annual revenue. You’ll want to have your notebook or app ready for this extended episode.

Timestamps:

00:00 Introduction

01:45 Jon Alexander's Business Journey

02:16 Marketing Strategies and Assumptions

04:27 Challenges and Adjustments

14:50 Acquisition and Monetization

25:44 Understanding Front End and Back End in Business

26:12 Adjusting Strategies for Better Results

26:37 The Importance of Live Events

28:21 Learning from Surprises and Setbacks

31:02 Planning for Success: Q4 and Beyond

31:55 Setting Ambitious Goals and Working Backwards

37:35 Balancing Short Term Revenue and Long Term Growth

43:05 Key Advice for Aspiring Entrepreneurs

47:21 Conclusion and Final Thoughts

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

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For feedback, episode ideas, and guest suggestions, contact:

cody@marketingedgepod.com

Today we’re unpacking one of the most intimidating parts of starting or scaling any business. You’ve got your offer, you’re making money. How do you break through the next ceiling? How do you go from $1 to $10 million or $100 to 500 million? The one thing most businesses will put off is addressing the “front of house” and I’m not talking about receptionists or your website. It’s one of the hardest parts of business, front-end growth. We share why so many businesses struggle, give breakdowns on how to make it work and share specific examples of what you can do. If you’re not afraid of doing the hard things, you’re going to love this episode.

Timestamps:

00:00 Introduction

01:11 Breaking Through Business Growth Ceilings

02:11 Understanding Leads and Opportunities

03:20 The Importance of Engagement

04:31 Front-End vs. Back-End Marketing Strategies

06:11 Scaling Your Business: Tactical Approaches

10:43 Leveraging Affiliates for Distribution

12:49 Broadening Your Target Audience

16:51 Building a Brand for Mass Appeal

20:22 Final Thoughts and Conclusion

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com

Today my Dad finally speaks out against one of the deadly sins in marketing. We believe that strong marketing is about providing value to your customers. There’s a lazy way to get results though. The hidden cost is an erosion of trust and death by 1,000 cuts over time. There’s a better way to do it. If you want to avoid committing one of the deadly sins of marketing and instead have a strong foundation that will serve your business for years - turn your volume up and buckle up.

Timestamps:

00:00 Introduction

01:06 The Deadly Sin of Marketing

01:35 Content vs. Marketing: Defining the Difference

02:31 The Evolution of Content-Driven Marketing

03:13 The Importance of Engagement in Content

04:24 Storytelling vs. Story Selling

06:17 Building a Content-Driven Machine

08:23 The Power of Consistent Messaging

09:52 Core Beliefs and Audience Engagement

16:49 Actionable Steps for Content Strategy

17:52 Conclusion and Final Thoughts

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com

Today we’re going to talk about one of our most controversial opinions about business and marketing. How you view your customer decides what you do across almost every other part of the business. We’ll cover why it’s dangerous to have imaginary Bob’s, the sacred truth that must be destroyed and what to do instead if you want to unlock massive growth and treat your customers right. We expect this one will get a lot of controversial feedback.

Timestamps:

00:00 Introduction

01:12 Controversial Opinions on Business and Marketing

02:10 The Myth of the Customer Avatar

04:10 Understanding Your Customer's Motivations

07:57 The Importance of Customer Control

09:04 Real-World Examples and Strategies

20:47 Final Thoughts and Takeaways

21:44 Closing Remarks and Contact Information

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com

Today we’re going to discuss how to find the hidden piles of money in your business. I accidentally asked my Dad a question that led to an amazing 30 minute conversation that shows you exactly how. If you want to figure out how to handle too much opportunity, what to do when you’re at a crossroads of what direction to take the business next or just want a step-by-step guide to generating more revenue year after year, that’s exactly what you can expect in today’s episode. Get Ready.

Timestamps:

00:00 Introduction to Revenue Responsibility

01:06 Finding Hidden Money in Your Business

01:35 The Importance of Prioritizing Tasks

02:44 Theory vs. Practice in Marketing

04:46 Ranking Opportunities by Value

08:36 Real-World Examples and Execution

10:41 The Feedback Loop and Continuous Improvement

13:11 Effective Customer Engagement Strategies

13:47 Balancing Revenue and Long-Term Goals

14:00 Maximizing Event Impact

15:16 Prioritizing Marketing Opportunities

17:03 Evaluating and Delegating Tasks

20:02 Learning from Failures and Successes

22:42 Final Thoughts and Takeaways

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com

Today, we’re going to reveal our 7 step framework that we’ve used to build a business that makes you rich. This framework is our secret to ethically 10xing your next product launch, without spending a truckload of money on advertising. If you want a shortcut to getting your audience excited about what you’re doing next and begging you to let them have access to your next product - this episode is for you.

Timestamps:

00:00 Introduction

01:06 The Seven-Step Framework

01:31 Understanding Launch Terminology

02:34 Step 1: Top of Funnel

02:42 Step 2: Opt-In Page

03:19 Step 3: Onboarding and Engagement

04:06 Step 4: Microsite

06:35 Step 5: Day of the Event

08:37 Step 6: The Event Itself

10:52 Step 7: Post Campaign

13:36 Why This Framework Works

17:49 Conclusion and Next Steps

20:30 Outro and Upcoming Episode Teaser

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact:

cody@marketingedgepod.com

Today, Jon is going to share with you his proven model for developing a team that will do anything for you and follow you anywhere WITHOUT feeling like you’re working for them. And I’ve been assured, without being a cult leader. Discover how to grow a great team without splurging on massive salaries and trying to headhunt from your competitors. The key to a great team, is a great leader - we will give you the framework we use to hire the right people, keep them without bloating salaries, and make them great so your business makes money for you.

Timestamps:

00:00 Introduction

01:26 The Key to a Great Team: Leadership and Appreciation

02:08 Personal Experiences and Philosophies on Team Development

04:44 Hiring Right and Developing Your Team

07:38 Effective Communication and Team Meetings

13:22 Empowering and Replacing Yourself

22:37 Conclusion: Investing Time in Your People

23:41 Outro: Marketing from the Edge Podcast

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com

Today we want to give you the 3 numbers Jon plans on using to grow his business from $0 to $100 million in annual revenue. These are the 3 numbers you NEED to know. Knowing this will scale your business from where you’re at today to where you want to be. We’ll reveal what the 3 numbers are, what they mean, how to find them and why they’re the 3 most important numbers we look at every day. If you’re looking to make your first million or are trying to make $100 million, these are the 3 numbers we’d use to get there.

Timestamps:

00:00 Introduction

01:12 The Three Essential Numbers for Business Growth

01:49 Jon's Experience and Key Metrics

02:52 Understanding Customer Acquisition and Value

04:30 The Importance of Long-Term Value

05:34 Balancing Cost and Revenue

09:07 Analyzing Conversion Rates and Trends

18:07 Common Pitfalls and Best Practices

21:38 Final Thoughts and Takeaways

23:34 Closing and Next Episode Teaser

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact:

cody@marketingedgepod.com