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Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

Dr Dave has led the sort of life that most people only dream of. He has set records for spacewalking. He has lived undersea for weeks at a time. He has saved lives as an emergency doctor, launched into the stratosphere twice and performed surgery in zero gravity. But if you ask him how he became so accomplished, he’ll say, 'I’m just a curious kid from Saskatchewan.' Curious indeed.

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions.

Offering both successes and failures from leading companies as a guide, The Innovator's Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—The Innovator's Dilemma is the book no manager, leader, or entrepreneur should be without.

Childfree Wealth Specialist® Dr. Jay Zigmont flips FIRE—Financial Independence, Retire Early—on its head, showing how people without kids can live the FILE life—Financial Independence, LIVE Early—by following his eight No-Baby Steps. Whether you're single, coupled up, or planning the perfect Golden Girls living arrangement with your best friends, The Childfree Guide to Life and Money is the most comprehensive resource for designing your life, figuring out your finances, and living your best life.

In this bestselling book, authors Jeff Dyer, Hal Gregersen, and Clayton M. Christensen build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact.

Progressives claimed they knew how to solve homelessness, inequality, and crime. But in cities they control, progressives made those problems worse.

When award-winning economist Emily Oster was a mom-to-be herself, she evaluated the data behind the accepted rules of pregnancy, and discovered that most are often misguided and some are just flat-out wrong. Debunking myths and explaining everything from the real effects of caffeine to the surprising dangers of gardening, Expecting Better is the book for every pregnant woman who wants to enjoy a healthy and relaxed pregnancy—and the occasional glass of wine.

In The Innovator's Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. Now with a foreword by innovation expert Scott Anthony, this classic work shows just how timely and relevant these ideas continue to be in today's hyper-accelerated business environment and will help anyone trying to transform their business right now.

The devastation of 7 October 2023 and the horrors that followed astounded the world. But the Israel-Palestine conflict didn't start on 7 October. It didn't start in 1967 either, when Israel occupied the West Bank, or in 1948 when the state of Israel was declared. It started in 1882, when the first Zionist settlers arrived in what was then Ottoman Palestine. Ilan Pappe untangles the history of two peoples, now sharing one land.

The first authoritative biography of film legend Bruce Lee, who made martial arts a global phenomenon, bridged the divide between Eastern and Western cultures, and smashed long-held stereotypes of Asians and Asian Americans. Forty-five years after Bruce Lee’s sudden death at age 32, journalist and best-selling author Matthew Polly has written the definitive account of Lee’s life. It’s also one of the only accounts; incredibly, there has never been an authoritative biography of Lee.

Negotiations are incredibly stressful and can bring out the worst in people. Wouldn’t it be better if there were a principled way to negotiate? Wouldn’t it be even better if there were a way to treat people fairly and get treated fairly in a negotiation? Split the Pie offers a new approach that does both—a field-tested method that reframes how negotiations play out. Barry Nalebuff, a professor at Yale School of Management, helps identify what’s really at stake in a negotiation: the “pie.” The negotiation pie is the additional value created through an agreement to work together.

We like to think we make decisions based on good reasoning–and that our doctors, judges, politicians, economic forecasters and employers do too. In this groundbreaking book, three world-leading behavioural scientists come together to assess the last great fault in our collective decision-making: noise. We all make bad judgements more than we think. Noise shows us what we can do to make better ones.

Today, PayPal’s founders and earliest employees are considered the technology industry’s most powerful network. Since leaving PayPal, they have formed, funded, and advised the leading companies of our era, including Tesla, Facebook, YouTube, SpaceX, Yelp, Palantir, and LinkedIn, among many others. As a group, they have driven 21st-century innovation and entrepreneurship. Their names stir passions; they’re as controversial as they are admired.

There are no direct records of the original Indo-European speech. By comparing the vocabularies of its various descendants, however, it is possible to reconstruct the basic Indo-European roots with considerable confidence. In The Origins of English Words, Shipley catalogues these proposed roots and follows the often devious, always fascinating, process by which some of their offshoots have grown.

From the best-selling author of Thinking, Fast and Slow, the co-author of Nudge, and the author of You Are About to Make a Terrible Mistake! comes Noise, a revolutionary exploration of why people make bad judgments, and how to control both noise and cognitive bias.

A legendary diplomat, scholar, and civil rights leader, Ralph Bunche was one of the most prominent Black Americans of the twentieth century. The first African American to obtain a political science Ph.D. from Harvard and a celebrated diplomat at the United Nations, he was once so famous he handed out the Best Picture award at the Oscars. Yet today Ralph Bunche is largely forgotten. In The Absolutely Indispensable Man, Kal Raustiala restores Bunche to his rightful place in history.

After three acclaimed novels - The Russian Debutante's Handbook, Absurdistan, and Super Sad True Love Story - Gary Shteyngart turns to memoir in a candid, witty, deeply poignant account of his life so far.

Shteyngart shares his American immigrant experience, moving back and forth through time and memory with self-deprecating humor, moving insights, and literary bravado. The result is a resonant story of family and belonging that feels epic and intimate and distinctly his own. Provocative, hilarious, and inventive, Little Failure reveals a deeper vein of emotion in Gary Shteyngart' s prose.

Internationally renowned privacy expert Daniel J. Solove draws from a range of fields, from law to philosophy to the humanities, to illustrate the profound changes technology is wreaking upon our privacy, why they matter, and what can be done about them. Solove provides incisive examinations of key concepts in the digital sphere, including control, manipulation, harm, automation, reputation, consent, prediction, inference, and many others.

In The AI Advantage, Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze - remember when it seemed plausible that IBM's Watson could cure cancer? - to explain how businesses can put artificial intelligence to work now, in the real world.