Whether you're imagining your new business to be the next big thing in Silicon Valley, a pivotal B2B provider, or an anchor in your local community, the Harvard Business Review Entrepreneur's Handbook is your essential resource for getting your company off the ground. Starting an independent new business is rife with both opportunity and risk. And as an entrepreneur, you're the one in charge: Your actions can make or break your business. You need to know the tried-and-true fundamentals - from writing a business plan to getting your first loan.

Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

What does it take to succeed today both personally and professionally? In looking for answers, one obvious place to start would be to talk to self-made men and women who themselves are successful. That's exactly what Michael W. Sonnenfeldt - an accomplished entrepreneur - has done here in this groundbreaking book.

Get more of the management ideas you want, from the authors you trust. With insights from leading experts, this book will inspire you to identify areas for personal growth; assess your strengths, work preferences, values, and contributions; build your skill set and stay relevant; develop learning agility; map out a plan for where you'd like your career to go - both short and long term; find fulfillment in your work; and prepare for your next opportunity.

イノベーションや雇用創出といった経済活性化への期待も寄せられるスタートアップ（創業間もない企業）．

What if somebody told that your day-to-day conversations could immediately improve every relationship in your life? In this audiobook, you’ll discover one of the most valuable (yet surprisingly little-known) ways to sharpen your communication skills. Whatever kind of relationship you want to improve, this guide provides you with simple, practical, proven techniques for improving any kind of relationship in your life.

統計データに基づく経営分析から読み解く日本企業の50年史「企業成長なくして、経済成長はない」日本経済の成長の低さの原因を、政府の経済政策のまずさに求めることも多い。

People who do amazing things in the world - developing a new cancer drug, creating award-winning ads, helping their communities - may seem to have all sorts of advantages. But they don’t have any more hours than the rest of us. Instead, they may be allocating their hours in interesting ways that the rest of us can learn from. In this workshop, time management expert Laura Vanderkam explains about how broadening our perspective on time will help us be more intentional with the hours we have, and shares the simple, practical steps your team can take to start making time work for them.

We have more choices than we realize. In fact, according to positive psychology expert Tal Ben-Shahar, our entire life is made of choices, large and small. It is what we choose moment by moment and day by day - to do, to feel, to experience - that determines how happy and fulfilled we are. Every moment, then, is an opportunity to make a choice that will bring us greater happiness. Ben- Shahar presents 100 such opportunities, some simple, such as whether to frown or smile; others complex....

In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

名著復刊！50以上の国で読まれ、世界２００万部突破。
出版から約40年読み継がれるスモールビジネスのバイブル。小さく、乏しく、拙く始めても、
ビジネスは大きく健やかに育てることができる。

ドラッカー、ポーター、コトラーなどの「ビジネス理論」を学ぼうとするとき、通常は専門書や概要書を読むことになります。しかし、抽象的で難解な説明が多く、初学者にとってはとっつきづらいといえます。本書では、ビジネスパースンとしてこれだけは知っておきたい理論のエッセンスを、他のさまざまなフレームワークと組み合わせて、「誰でも」「いますぐ」実践できるようにわかりやすく紹介します。単にやさしく説明するだけではありません。ドラッカーなど、超一流教授陣が自らの戦略について授業すると仮定して解説しているのが特徴です。また、ビジネス戦略はバラバラに学んでも成果は出ません。そこで、現実のビジネスの流れと結びつけて理解できる「集中講義」になっています。【第1時間目】ドラッカー教授……ミッションとビジョン、環境分析、全社戦略【第2時間目】ポーター教授……事業戦略【第3時間目】コトラー教授……マーケティング戦略【第4時間目】キム教授&モボルニュ教授……ブルー・オーシャン戦略【第5時間目】ロジャーズ教授&ムーア氏……イノベーション-はじめての人、もう一度理解したい人、結果を出したい人に最適な一冊です!! ※本商品は『最強の「ビジネス理論」集中講義』(日本実業出版社刊 安部徹也著ISBN:978-4-534-04822-6 1,575円(税込))をオーディオ化したものです。(C)T.Abe...

市場が縮小していくであろう日本に、総合商社は熱視線を送っている。空前の好決算を謳歌する中、今後の事業環境をどうみて、どこに商機があると考えているのか。

Almost everything we want in life involves other people. Whether you want a better social life, a promotion at work, or a good romantic relationship, it all depends on the way you communicate. Lack of communication skills is exactly what ruins most peoples’ lives. Luckily, "communicating" is not only simple and straightforward but also easy to master, even if you’re shy, introverted or have social anxiety. This book will guide you on how you can quickly move through conversations, and express yourself in a manner that is conducive to relationship-building and productivity.

内容紹介
○なぜ、インドで洗濯洗剤「アリエール」が広まったのか?
○なぜ、「片づけの魔法」は米国でベストセラーになったのか?

「問題を解いてビジネススキルが身につく」新シリーズの第２弾はビジネスモデル構築。

これまで数多くの一般向け統計本が出版され、人気を博してきた。だがその多くは「こんなデタラメな統計や調査がありますので、気をつけましょう」といったメッセージを発するものだった。

池上彰、記者生活50年の総決算！ＮＨＫ時代から50年にわたり記者として活動し続ける池上彰が語る、時代を経ても変わらない報道の本質とは？　ロッキード事件から地下鉄サリン事件、3.11、能登半島地震まで、自らの歩みとともにつづられる激動の日本報道史！

名作はどのように生まれたのだろうか？　本書は，西洋絵画の本質について一歩進んで理解したいとする人びとの願いに応えて執筆された，西洋美術鑑賞の手引きである．一枚の絵に隠された芸術家の意図，精神性を探りながら歴史を一望する．

内容紹介

話題のニュースや事件のケーススタディから、 ビジネスに関わる法律の知識を身につけ、世の中の動きの原理原則を知る。

２０２２年２月２４日のロシアによるウクライナ侵攻で世界のエネルギー情勢も一変した。欧米諸国はロシアからの化石燃料への依存度を下げる計画を相次いで表明。

25年以上前からグローバルな機関投資家の資金を運用し、メルカリやスマートニュースなど複数のユニコーンを支えてきた国内最大級の独立系ＶＣ、、、

An idiom is a group of words with a special meaning of its own that is not clear from the meanings of the individual words. Idioms such as "think out of the box" and "a long shot" are used extensively in English in e-mail, newspapers, and conversations. When you don't understand idioms, you can feel left out of a conversation or miss the point of a story. This audiobook focuses on 100 frequently used idioms.

It’s Robert Kiyosaki’s position that, “It is our educational system that causes the gap between the rich and everyone else.” He laid the foundation for many of his messages in the international best seller Rich Dad Poor Dad, the number one personal finance book of all time, and in Why the Rich Are Getting Richer, he makes his case.